First, thanks to Cathy2 for alerting everyone to Pat Scala's talk at the Culinary Historians of Chicago on Saturday, August 14th. I didn't take notes, but this is a rough outline based on memory, a company brochure and overheard conversation. Corrections and additions are appreciated.
Pat Scala gave a nice talk about how the Italian beef sandwich came into being and his family firm's close relationship with that Chicago food icon. He's a pleasant unpretentious fellow who modestly said he doesn't claim that his grandfather invented the sandwich, but that Scala Packing played an important role in promoting and developing it.
His grandfather Pasquale Scala, who had been a winemaker in Naples, came to Chicago circa World War I. Initially he survived as a peddler and then became a maker of sausages. Scala Packing was established on the West Side in 1925 where it produced meats in the back and sold them in the front.
Among the products was beef seasoned Italian style. It was originally a plate dish.
During the Great Depression everyone stretched to make the most of what little they had. (Political junkies and language historians note that 'depression' was President Hoover's euphemism for 'hard times.' Years later 'recession' became a euphemism for 'depression.') One development resulting from hard times was something called 'peanut' weddings because food offerings at these celebrations were limited.
Besides bowls of peanuts, the food included Italian beef sandwiches. The beef was sliced thin to make it go further. To bulk up the sandwich it was dipped in the highly seasoned au-jus, and then vegetables (giardinera) were added.
After World War II a few places began to serve Italian beef sandwiches. Among the early ones were Carm's BBQ and Marge's BBQ, both on Cicero Avenue. Carm's was about 1/2 mile south of Madison. Marge's was some distance north of Madison. Note: Marge's closed about a year ago per Shannon Clark's report. However, Carm's Beef continues under the same family at 1801 S. Wolf Road, Hillside. They are not related to the Carm's on Polk Street in Chicago. Another early beef stand was Al's on Taylor Street which is still going strong.
Initially the primary business at both Carm's and Marge's was charcoal grilled sausages (thus the BBQ designation). A fair amount of business came from people who drove past and smelled the grilling sausages (no car air conditioners in those days).
Eventually Italian beef sandwiches were added to provide variety to the menu. Over time their popularity grew until they surpassed sausage sandwiches. More beef stands appeared across the Chicago area.
In 1980
Chicago Magazine had an extensive article on Italian beef which boosted interest further. Today the sandwich is catching on outside the Chicago area. Scala's now provides beef sandwiches at football games for schools such as Nebraska, Iowa and Iowa State. They've provided sandwiches at Wrigley Field for some time. Also, Scala's supplies grocery stores such as Jewel, Dominick's, etc.
The talk was followed by a question and answer session. Gary of course asked in-depth questions about processing. Pat Scala had emphasized that his meat products are natural, meaning they are not injected with solutions the way that most packers do.
Afterwards, we had a chance to sample the goodies. Freshly-made Italian beef sandwiches were offered with hot or mild giardinera. The bread was from Gonella. The sandwiches were excellent, better than at most beef stands.
Which raises some interesting questions. Scala's supplies meat to many beef stands (both raw and processed). Why were these sandwiches better than usual? I think this goes back to comments in corned beef discussions - it depends on how the meat is handled by the restaurant/sandwich stand operator.
Pat Scala alluded to operators who don't maintain standards and his efforts to bring them up to speed. If I recall correctly, in the 1980
Chicago Magazine article it was mentioned that some stands had used Scala's as a vendor temporarily to get the Scala sign, then switched to a cheaper source.
Where there’s smoke, there may be salmon.