I picked up some of the same last week.
I found it to be slightly more bitter in taste than regular spinach, but pleasantly so. The main difference to me was the texture, definitely thicker, like kale.
I didn't use it raw, whereas I will use regular market spinach raw. I thought it would cook more nicely because it wouldn't devolve into mush, and I was right. Used it once in a pasta primavera-ish dish, and once in a stir fry, and I was very happy with both.