Musetti coffee?

Went to the market on the lawn across from Sears Tower today and there was a Musetti booth staffed by very eager young men pushing samples. The brand is new to me, so I approached to see if they had literature or any particular branding shtick.

The paucity of info was inversely proportional to the energy of the promotion. The sellers kept saying it was a Milanese coffee firm and just great, etc. But the samples were described simply as arabica or robusta---which seems a bit like a fancy meat counter describing their beef as either Prime, or Utility grade, with no discussion of aging or grazing or breeding.

Anyone know Musetti coffee? I'm curious. (My sample of arabica, taken black, seemed indifferent.)