Hmm, a very interesting niche... At first I was a bit concerned that they were attempting to combine the flavors of fish and chocolate but were pleased to see that all the items were pure confections and just made to look like sushi. I predict that the brains behind this will be pleasantly surprised with a cash cow until others start to imitate... If they were smart they'd hit places like the W, HardRock and Hotel 71. They would make perfect room amenities. After that I would send my marketing team after Japonais and possibly Bob San on Division.
This is the one that really scared me, but was nice to know that the roe is really "gummy eggs"...
I'll say it again... Great niche...
~GS
Greasy Spoon