The remake of the Ashland-Wellington Jewel seems completed now and...I kind of like it.
I see the logic now, not only from a marketing angle but from a consumer point of view, of moving all the cleaning supplies (detergents, paper towels, etc.) into what used to be the Osco Ghetto. As a consumer, it makes sense to me in that these items
are not food. The value of this to me as a shopper is that all the (now-increased) real estate up to the cleaning supply aisles is unified by one concept as it was never before--
it is all food. This unity makes satisfying sense to me as a shopper as I make my way through the store.
The store seems brighter also.
The salad bar and hot food bar looked pretty good to me--not neglected by the store personnel--although at times not a single customer was at them. (At other times a single customer was at them.) This however could be because I was there at 3:30 in the afternoon, not mealtime for much of anybody.
The eat-in area is where the counter for getting your photos developed used to be, as expected. It actually seemed like a comfortable place to have a bite, if anybody wanted to do that.
The produce department seems better organized.
There is now a (Mariano's-inspired?) refrigerator case of assorted bottles of craft beers in which one is invited to put together one's own six-pack for a fixed price.
One maddening-to-me thing I wish they had changed, that they didn't (although I get the marketing logic), is they're still segregating all the "healthy," organic foods in their own aisles next to produce. The effect of this is to make the shopper go two places in the store if he's shopping for yogurt, soup, tea, cereal, or anything else that exists in organic and non-organic form. The marketing logic is clear--Jewel has wanted to signal to organic-customers that "Hey, we've got organic stuff, just like Whole Foods (and now Walmart)!" Nothing says that like an aisle labeled "Organic." (And at least the aisle now is explicitly labeled "Organic," rather than the aggravatingly vague "Wild Harvest.") But it still imposes a ridiculous shoe-leather penalty on those who just want some herbal tea or whatever and don't happen to memorize whether the item they're looking for is organic, and therefore where in the store it can be found, and therefore inevitably go to the wrong place first.
On balance, I think the store is better, and found myself hoping for its success.
Last edited by
riddlemay on November 1st, 2014, 1:09 pm, edited 3 times in total.
Pithy quote here.