Trader Joe Theory states that: Items purchased at Trader Joe's are either surprisingly repulsive or unexpectedly delectable; leaving no middle ground for mediocrity.
Either way, you can't argue with the prices; yet some of us avoid it
at all costs. So after years of research (beginning in Brookline, MA), I think it is time to start sharing my data.
Hits:Frozen Thai Vegetable Gyoza - Green bag w/ picture of gyozas. Uses all natural simple ingredients; cabbage base w/ ginger, scallions, garlic, etc. Perfect vehicle for sriracha and soy sauce.
Must follow exact cooking directions, or it quickly turns into a "miss".
Black Olive Tapenade - Stout jar w/ black label. Better than I've had in restaurants. Perfect with...
Pretzel Slims - Red bag w/ picture of slims. Nice crunch and authentic pretzel flavor; which many other slims fail to preserve. Dip in Black Olive Tapenade. Warning: Must love salt...and beer...that helps too.
Red Oval Beer - Canned six-pack w/ a designed ripped off from Red Stripe. Perfectly simple lager when one needs a break from IPA or Belgian. $2.99.
Frozen Garlic Naan - Green bag w/ picture of naan. The best take-home naan I've ever had, and better than many restaurants (this coming from a half-indian). Takes about three minutes in a pre-heated oven; finish it on grill or open stove burner for authentic clay oven char. Perfect with...
Frozen Channa Masala - Blue-gray box w/ picture of chickpea masala. Better than most Indian buffet masalas. Simple, authentic recipe. This can be microwaved or oven-heated, but I prefer to prepare it in a non-stick pan to concentrate the flavors; also add a pinch of salt.
TJ's Organic Creamy/Chunky Peanut Butter - Green lid. Valencia peanuts, straight and to the point. Perfect with...
TJ's Raspberry/Strawberry Preserves - Fruit, sugar, pectin. Fruit retains bright freshness through preservation process.
Ducktrap River Smoked Trout - Red package; the same you find at Dominick's or Whole Foods, but much more affordable. $6-$7 depending on the weight. The same prepackaged fish will cost you $10-$12 at the other stores.
Fage Greek Yogurt - Stout white tub; the same you find at Dominick's or Whole Foods, but much more affordable. $1.79 for the smaller tub, $4.19 for the bigger one.
Nature's Path Pumpkin Flax Plus Granola(cereal) - Greenish-yellow box. At $2.39 much cheaper than the other guys. If you have never had this product, it is a MUST.
Coffee- Many different whole bean selections; haven't gone wrong yet.
Misses:Vegetable Jaipuri - Blue box, not frozen. Better to go to a market on Devon for stuff like this.
Frozen Thai Green Curry Bowl - Green package; gross.
Pastas - I've tried many, but have always been disappointed. For pantry pasta, I stick to Barilla or Barilla Plus.
Pre-breaded frozen fish - I was in college at the time.
Two Buck Chuck - see above.
Bread - I have not found a bread I like. Some things are worth spending twice as much for. Note: They do have brioche burger rolls, but I have not had then yet.
That's it off the top of my head, but let me know what has and hasn't worked for you. I think it would be great to get a long list of hits and misses to discover new items, avoid others...and maybe convert some TJ non-believers.
"We eat slowly and with gusto." - Paul Bäumer in AQOTWF