Aaron Deacon wrote:"Not from concentrate" is pretty standard OJ labeling lingo. Check out the half gallon cartons of Tropicana or Florida Natural.
I have always found a little disconcerting the implication that orange juice from concentrate is the default position.
I'm a pretty big OJ snob. I'd BET that the "Not from concentrate" tagline came from competitors using lines like "Fresh squeezed taste" when they were made to use the label "From Concentrate" on their packaging.
Possible case in point: I'm pretty sure that Minute Maid cartons are ALL from concentrate, yet they cost the same as the "Not From Concentrate" brands. I will concede, however, that the MM cartons do have a decent taste (as far as from concentrate,) but do not come close to comparing to the taste of "Not from Concentrate" brands.
Actually just went to minute maid's website which claims that minute maid is: "100% pure squeezed orange juice from concentrate."
I'm pretty sure that only MM's "simply pure" or whatever brand that comes in the smaller bottle (not 1/2 gallon carton) are their only "Not From Concentrate" products. I was shocked when I noticed this, since they are getting the prices that they are. Chalk it up to good marketing, I guess.
I'd wager that most would choose Dean's brand oj over Minute Maid.
Neither come remotely close to the flavor of "Not From Concentrate" though IMO.
We cannot be friends if you do not know the difference between Mayo and Miracle Whip.