As the years pass, I find myself shopping at Jewel less and less. This is not due to any one factor, or to any strongly-held convictions regarding corporate groceries. Rather, it is a combination of factors, including finally getting a car at the age of 33; moving to an area where with an abundence of quality greengrocers, butcher shops, and ethnic food stores and bakeries; and getting a Costco membership, where I can pick up the paper towels, laundry detergent, and cleaning supplies that used to require a trip to Jewel (or the Jewels, for you south siders
However, I still occasionally do shop there. There are times when I don't need Bulgarian feta, or 30 rolls of paper towel, or prime steaks. And when I do go to Jewel, I always made a point of stocking up on Chef's Kitchen Thin and Crispy pizzas. I liked the damn things. I'd go as far to say that they were the best mid-priced frozen pizza on the market--a thin, crackly crust, sausage in chunks that actually tasted of pork and fennel, real cheese, and tasty sauce.
You may have noticed I'm using the past tense. That's because the last two pizzas I had from Jewel were lousy. THe cheese tasted fake, the crust was like cardboard, and the sausage topping looked like dry dog food. Plus, the pizza, which used to be 19.5 ounces, is now 15.5 (althought it is possible, even likely, that there were larger ones available--my wife did the shopping, and does not understand the blindingly obvious fact that more is better when it comes to pizza.)
What the hell? Why do they take a good product, mess with it, and ruin it. (Well, I know why--to save money. But how much are they really saving?) I'm hoping I just got a bad batch, and I will try again. But if the next ones are not any better, my reason for shopping at Jewel will be gone.
I don't anticipate many responses to this post, or expect any sympathy. It's just frozen pizza. But it used to be good frozen pizza. And now its not.