The Hydrox Cookie is dead

I didn't know this:

http://online.wsj.com/article/SB1200695 ... side_today

I remeber it being a strong brand, not as strong as Oreo mind you, but my mom didn't buy us those anyway.

Capsu78 wrote:I didn't know this:

http://online.wsj.com/article/SB1200695 ... side_today

I remeber it being a strong brand, not as strong as Oreo mind you, but my mom didn't buy us those anyway.

I always thought (as did many others) that Hydrox was a rip-off of Oreo -- surprising that it's the other way around. Still don't care for the name much...

Is this rejuvenated in Chicago?

I've seen a special, limited edition 100th anniversary offering here in the KC area.

I saw them at Jewel yesterday.

Fujisan wrote:I saw them at Jewel yesterday.

I was in a Jewel for the first time in a long time yesterday, and the first thing that caught my attention was the Hydrox display. I had never heard of these before.

From the article cited at the top of this thread wrote:The Hydrox name came from combining the words hydrogen and oxygen, which Sunshine executives thought evoked purity. Others thought it sounded more like a laundry detergent.

Laundry detergent was my first thought.

Noooooooooooo...

What will Ben & Jerry's use in their Mint Chocolate Cookie ice cream (far superior to mint chocolate chip)???

We were a Hydrox family. Also a Vienna Finger family--I think this was the "companion" vanilla cookie sandwich from the good folks at Sunshine. Glad to hear Hydrox lives.

Back then, my kid-palate thought Hydroxes were slightly less sweet than Oreos, in a good way. Don't know if that was in fact the case or, if it was, if it still is.

I'll have to check with the infallible source on this (thanks, Mom), but my recollection is that we ate Hydrox because Mom keeps a kosher house and they were kosher many years before Oreo was. (I assume Oreo is now, but don't know that for a fact.)

Your assumption is correct, Gypsy Boy.

From the Wall Street Journal article (which I read only after posting my previous post on this thread):

The pork-fat difference also meant Oreo wasn't kosher, while Hydrox was...Lard was removed from the Oreo recipe years ago and the cookies have been kosher since 1997...

I never knew that Hydrox was the Jewish Oreo, but I'll bet that explains why ours, like yours and others, was a Hydrox family. Not that we kept kosher, because unlike your family, Gypsy Boy, we didn't. But it doesn't take much to translate "Hydrox cookies are kosher; Oreos aren't" into "Sunshine cares about and likes the Jews; Nabisco doesn't." Which explains brand loyalty all by itself. Plus, the name sounds Jewish! It's easy for me to imagine a Yiddish homonym for it, maybe "heidrachs." "That boy's got some heidrachs on him." "Bubbelah, I'm feeling such heidrachs for you right now!"

Gypsy Boy wrote:I'll have to check with the infallible source on this (thanks, Mom), but my recollection is that we ate Hydrox because Mom keeps a kosher house and they were kosher many years before Oreo was. (I assume Oreo is now, but don't know that for a fact.)

This is true. I remember during my Hebrew school education we had a list of acceptable snacks to bring for parties. Included was a line "Hydrox cookies instead of Oreos". Oreos became kosher in the late 1990s.

Best,
Michael

Further strolling down Proust Lane, I realize that on some subconscious level, I knew as a kid that Hydrox was the Jewish Oreo without knowing it. I sensed that as Jews, we were outsiders. I also sensed that Oreo was the mainstream choice, yet we ate Hydrox. Connection made. Hydrox was just one part of the whole constellation of things that made us different, so without knowing there could be a rational basis for the brand loyalty, I sensed that the reason for our Hydroxophilia was our Jewishness. Hydrox was the scrappy, determined, stubbornly-hanging-on underdog of chocolate vanilla-creme sandwich cookies.

riddlemay wrote:Further strolling down Proust Lane, I realize that on some subconscious level, I knew as a kid that Hydrox was the Jewish Oreo without knowing it. I sensed that as Jews, we were outsiders. I also sensed that Oreo was the mainstream choice, yet we ate Hydrox. Connection made. Hydrox was just one part of the whole constellation of things that made us different, so without knowing there could be a rational basis for the brand loyalty, I sensed that the reason for our Hydroxophilia was our Jewishness. Hydrox was the scrappy, determined, stubbornly-hanging-on underdog of chocolate vanilla-creme sandwich cookies.

I think it was the fifth question: "Why do all others eat Oreos while we snack on Hydrox?"

I was not raised in a kosher home and happily gorged myself on lard-laden oreos throughout my childhood.

eatchicago wrote:I think it was the fifth question: "Why do all others eat Oreos while we snack on Hydrox?"

I was not raised in a kosher home and happily gorged myself on lard-laden oreos throughout my childhood.

I always wondered why Hydrox seemed "drier" then Oreo's. Now I know it was the pork fat that made the difference...that is until they substituted made-in-the-lab Lardenite 127 in the 90's. It hasn't stopped me from eating Oreo's, though.

eatchicago wrote:I think it was the fifth question: "Why do all others eat Oreos while we snack on Hydrox?"

I love it.

Walked into the Jewel at Four Flaggs shopping center in Niles last night and was surprised to see a display of Hydrox cookies. I guess they're not totally dead yet.....

I ran into Walmart for some laundry detergent and they also had a big display of Hydrox cookies up.

No half-baked idea here: Hydrox cookies go to Amazon first

https://www.internetretailer.com/2015/0 ... azon-first

The Planet Money podcast just aired an episode about the resurrection. It's worth a listen.

http://www.npr.org/sections/money/2015/09/18/441546748/episode-652-the-hydrox-resurrection

Some things are better left dead.

I never even heard of Hydrox cookies until I was in my teens and never saw them for sale in a store that I can remember. We had Oreos in our non-Kosher, pork loving Jewish house.

Dave148 wrote:

No half-baked idea here: Hydrox cookies go to Amazon first

https://www.internetretailer.com/2015/0 ... azon-first

I joined Amazon Prime last week. I am going to put a box in my cart for my next shipment.

pairs4life wrote:

Dave148 wrote:

No half-baked idea here: Hydrox cookies go to Amazon first

https://www.internetretailer.com/2015/0 ... azon-first

I joined Amazon Prime last week. I am going to put a box in my cart for my next shipment.

Pairs4life - You have to order 3 1/2 pounds of cookies to get it off Amazon?

How do Trader Joe's Joe-Joe's compare to Hydrox and Oreo? I'm tempted to try them. But I'll probably eat like 2 of them and then the box will sit for weeks untouched . I just can't sit and eat lots of cookies. I feel like eating too many sweets is a bad thing. Maybe my Mom got through to me. On the other hand I will eat salty things until it hurts without thinking about it.

My maternal grandparents always bought Hydrox cookies. To my palate, the cookie wafer part of the Hydrox was far, far superior to the Oreo cookie, but the filling was much better in the Oreo. One of childhood's great paradoxes.

Ram4 wrote:[quote="pairs4life]
I joined Amazon Prime last week. I am going to put a box in my cart for my next shipment.[/quote]
Pairs4life - You have to order 3 1/2 pounds of cookies to get it off Amazon?[/quote][/quote]

I have a 13 oz package in my cart. I haven't ordered it yet. It is $6 but I figure I can freeze them if I open them before I am with a group.

pairs4life wrote:

Ram4 wrote:[quote="pairs4life]
I joined Amazon Prime last week. I am going to put a box in my cart for my next shipment.[/quote]
Pairs4life - You have to order 3 1/2 pounds of cookies to get it off Amazon?[/quote][/quote][/quote]

I have a 13 oz package in my cart. I haven't ordered it yet. It is $6 but I figure I can freeze them if I open them before I am with a group.[/quote]

Plus, like their cousin Oreos, they are great frozen.

Change topic title to

The Hydrox Cookie has risen from the grave

?

Cookie Rivalry Heats Up Between Hydrox and Oreo

https://www.iheart.com/content/2019-01- ... -and-oreo/

Dave148 wrote:

Cookie Rivalry Heats Up Between Hydrox and Oreo

https://www.iheart.com/content/2019-01- ... -and-oreo/

Since we've been talking about lard, I find it slightly amusing that the linked article mentions that Hydrox has a beef with the Oreo folk.

Don't get me started on marketing and supermarkets - it is a Oreo eats Hydrox world out there. Just yesterday we were out shopping and the Jay's people were restocking the ships aisle and cleverly had their boxes in front of the Frito-Lay stuff.