Hi- I buy the King Arthur version of this for a whole lot more money, and I love it. Usually the cheapest I can get it for is $3.99 a bag. I heard that Gold Medal came out with their version of this flour, but I've never seen the GM version in any of the stores in the Chicago area. Unfortunately, I live in Evanston, and I am no where near an Ultra store. They are all in the Western suburbs aren't they? I've heard that they take expired coupons up to 30 days. Thanks, Nancy