I’m not usually a Jewel shopper – generally I frequent Dominick’s and Oakton Market – but I stop in occasionally when a Jewel is more convenient. Yesterday was one such day, when after a visit to the Target on Howard in Evanston I stopped into the Jewel in the same mall. There I discovered something that seems designed to make modern life even more aggravating – TV screens running non-stop commercials at the checkout lines. While I waited to pay I was obliged to watch ads for the new Curious George movie and a revolutionary razor that has 37 blades, if I recall correctly. This “entertainment” is evidently in place at other Jewel stores as well, as a friend tells me they have them at the Wilmette store also. These TVs are large and loud and headache-inducing; though I realize that there are some who accept any sort of TV, anywhere, I can hardly believe that most people would welcome this shrill commercial intrusion into one’s personal space (I could be reading
People magazine in peace, after all). I’m guessing that the company’s hope is that people will tolerate these annoying machines without much complaint while Jewel rakes in the ad revenues. The cashier gave a sad sigh when I asked if the noise bothered her, and when I talked with the store manager about them he shrugged unhappily (the TVs’ installation was not his decision, needless to say), indicated that there had been other complaints, and suggested that I contact the company to let them know how I felt. So I did, sending off an email yesterday to
www.jewelosco.com. I told them that I will strenuously avoid shopping at Jewel as long as these TV screens are in place. I’d urge LTH readers who feel similarly affronted to let Jewel know it – after all, this has to be even more infuriating (it is to me, anyway) than slow check-writers. And, as opposed to the sluggish customer ahead of you in the check-out line, this is something that vocal consumers might actually be able to do something about.
ToniG