I used to think that Sewell never sold them the recipe, and they tried to figure it out from photographs, like a lot of non-Japanese food is in Japan.
But if they own the original Uno's, the only explanation is that they focus-grouped it into mediocrity, then adjusted their cost of goods downward to fit the business model.
I can just see the comment cards:
"I wasn't expecting cornmeal in the crust"
"Oh, that's just too much sausage"
"I don't like spicy things -- there's too much garlic in that sauce"
"What's with the chopped tomatoes? Can't you make sauce?"
"The crust is too rich and greasy"
"That doesn't taste like pizza"
What is patriotism, but the love of good things we ate in our childhood?
-- Lin Yutang