boudreaulicious wrote:Scooters re-opens for the season on Friday...

I like Scooter's but I meant to focus on soft-serve as a dessert at trendy restaurants—places like Belly Shack, Xoco and Purple Pig.
aschie30 wrote:Soft-serve is refreshing after a spicy meal, which is not unusual at Momofuku (or at Belly Shack or Xoco). It's also a non-committal dessert - a few spoonfuls if you're sharing and you're done. Not to mention the hard-wired nostalgia inherent in eating soft serve.
Sounds reasonable but isn't that true of ice cream too? And doesn't (good quality) ice cream usually taste better? I haven't tried the soft-serve at any of these restaurants so I really don't know the answer.
Thanks for the link. I don't often look at Time Out so I completely missed David Tamarkin's article.
I doubt that Momofuku and Momofuku Milk Bar were the first trendy restaurants to feature soft-serve but I still believe that they were major forces popularizing the stuff as a dessert course. I don't find it surprising that Belly Shack was one of the first Chicago restaurants to sell it. Bill Kim seems to have been somewhat influenced by David Chang's places.
eatchicago wrote:I think it Pinkberry has much more to do with it than Momofuku.
I think you're right to cite Pinkberry. This chain got people used to paying big bucks for a small dish of soft-serve (frozen yogurt in this case). Selling a similar product as dessert in popular restaurants seems like the logical next step. This is the step I'm wondering about—when did this once lowbrow dessert become a hot item as dessert? I'm suggesting Momofuku played a big role but I'm open to other ideas.
spinynorman99 wrote:I think the boom in gelato and Iron Chef have a lot to do with it. I was at the Restaurant Show last year and there were more gelato booths than just about any other item. Batch freezers are so ubiquitous now that any chef with an inclination to do so can run a quick batch of any flavor combo that comes to mind, so it's a way to put their own stamp on a familiar dessert. And viewers of Iron Chef are used to the contestants throwing everything they can find into a batch freezer and possibly wondering "what would that taste like?" so the adventurousness of the "foodie" crowd can now extend to soft serve.
That's interesting gelato was everywhere at the Restaurant Show. Gelato (upscale ice cream) is exactly the type of dessert one might expect to see at places like Belly Shack, Xoco and Purple Pig. Maybe gelato is too common now and good ol' soft-serve has become trendy? The scale of frozen dairy desserts becomes inverted.
Am I correct that gelato and soft-serve are made with quite different equipment? I wonder if anyone knows the ingredient costs for soft-serve versus gelato or high-quality ice cream. I'm guessing soft-serve is significantly cheaper. Maybe this is a case, like poutine, of taking a cheap, plebeian treat, putting a "gourmet" twist on it and selling it at a steep price. More power to the restaurateurs (I mean that sincerely); they can use more high-margin dishes in these tough times.
I find things like this (eg, the poutine phenomenon) fascinating. I'll be curious to see if this mini-trend continues in Chicago.