Interesting article (a quick summary would have made it seem less like a board spammer) -- Zilmax is a drug to increase muscle mass in beef, designed to bring down costs even if it produces flavorless steaks. It's designed as a counterattack to the increasingly cheap (and equally flavorless) industrial chicken production.
From the article, the company even said in its application to the FDA that "overall tenderness, juiciness, flavor intensity and beef flavor were all statistically different [in Zilmax-treated beef] compared to controls."
Slate wrote:What this means for consumers is that the American sirloin of tomorrow will be a lot more like the chicken breast of today
What is patriotism, but the love of good things we ate in our childhood?
-- Lin Yutang