"MINNEAPOLIS, March 14, 2013 /PRNewswire/ -- Grown-up fans of Lucky Charms®, the cereal that has appealed to kids and adults for nearly five decades, can experience the "Chase for the Charms" like never before for a chance to enter to win $10,000 in gold!
Beginning St. Patrick's Day, grown-up cereal lovers can download the free "Chase for the Charms" app and step into augmented reality as a super fan chasing after Lucky the Leprechaun to capture his charms.... Complete sweepstakes details are available at
www.chaseforthecharms.com....
Additionally, Lucky is introducing a special-edition version of the cereal as the nation's favorite leprechaun transforms all the marshmallows into clovers for everyone to enjoy.
SOURCE General Mills"
http://www.prnewswire.com/news-releases ... 83561.html
"Life is a combination of magic and pasta." -- Federico Fellini
"You're not going to like it in Chicago. The wind comes howling in from the lake. And there's practically no opera season at all--and the Lord only knows whether they've ever heard of lobster Newburg." --Charles Foster Kane, Citizen Kane.