Hi,
Thumbs Up and Limca are owned by Coca-Cola. In another political era in India, Coke and Pepsi were banned from selling in India. This allowed Indian producers to introduce Coke-like drinks like Thumbs Up. Now Coke and Pepsi are back with Coke buying the newbies. Thumbs up does have a cardamon taste, which an Indian would like. I wonder what the sales figures might really be on the Coke-Pepsi-Thumbs Up going toe to toe.
I talked to Coke/Pepsi marketing people at the Food show in May. Coke is well aware of the people bringing Mexican Coke here as well as importing drinks like Limca and Thumbs Up. They are considering offering these drinks focussed on ethnic populations. Of course not missing a beat I said Americans would also like a cane-sugar Coke, not just Mexicans!
Regards,