The question that everyone seems to be circling around is bias. Does the critic become biased favorably toward the chef if s/he gets to know the chef? Given the poor economy, should critics—both professional reviewers for publications and posters on this and other forums—show a bias towards being more forgiving of a place if they had a few poor dishes one night? If the critic, whether knowing the chef at all or not, thinks the chef is doing something interesting and novel with a new place but it’s flailing should the critic hold fire?
I’ve been thinking a lot about this forum and bias with Xoco opening. It’s a block from my office, so I was pretty excited to see it. I wondered how people posting on this forum would react to the place because I’ve always felt that, while some people give Bayless’s restaurants a lot of (in my view) much deserved love, there’s also a lot of people (here and in the real world that exists outside this forum) who dislike his restaurants and are disposed to dislike them without having even tried the places. Bayless seems to be a lightening rod for obvious reasons—he’s a gringo making what should be street or “ethnic neighborhood” food into a high-end culinary adventure; he’s on TV, etc. In other words, some have an instant bias against him. Others impressed by the guy’s obvious passion for what he does and liking his food, on the other hand, could be accused of being his “groupies.” So I wasn’t surprised to see the thread on Xoco get acrimonious. What’s nice about this forum, however, is that the discussion has since righted itself after Gary’s intervention.
I suspect the professional critics here will find this mention of bias banal. But it’s interesting when you read posts how often people refer to bias. We make categories in our brains and we expect things to fit in those categories. “I really didn’t expect to like this restaurant because it seems too glitzy for me, but the food is amazing.” “Who would eat at a place like that when you can get the same thing in Chinatown for a lot less?” (Sorry, but I like Wow Bao and don’t think one is an idiot for feeling that way.) As humans, we have biases going into a restaurant and there are so many variables (environment, service, our own mood that day) that can bias us once we begin to have the restaurant experience—was the host pissy on the phone, was the place empty and lonely feeling or so packed to the gills so that the kitchen screwed up orders, did we have a crappy day which made us either predisposed to be cheered up by a good meal or unlikely to get any pleasure from anything that day?
That’s why how David started this thread is so impressive. It’s a model for reviewing a restaurant by taking each dish as it comes and treating the experience of eating the food with a blank slate and then giving the critic’s assessment of each item. And to Bill’s credit—he had started some of the acrimonious discussion about Xoco—he has since done the exact same thing in discussing dishes he’s eaten there.
For that reason, I respectfully disagree with David that critics should make reviews or postings into “teaching moments” that encourage chefs. With integrity and with open mention of any connections to the chef or any other variables that may have positively or negatively influenced their opinion of a dish, posters should tell us exactly what happened to them when the fork or chop stick (or finger) brought the food into their mouth. As Mike G points out, it may only be one person’s experience, but especially on this forum others will either validate it or reject it.
In my mind, a challenge for lth will not be that reviewers of food are interacting with chefs. It’s that people who have an ingrained awareness of biases (the founders, posters who post a lot and have a reputation) and seek to recognize them and set them aside when describing what they thought of food eaten are interacting with an increasingly large group of people who don’t take things as seriously but want information on restaurants and like to, from time to time, give an opinion on a place. I see a two tier group developing between those who are the pros and the semi-pros and everyone else who just wants to eat well. (I put myself in the latter group.)