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"Made with Real Kraft Cheese"--Crain's Chicago Bus

"Made with Real Kraft Cheese"--Crain's Chicago Bus
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  • "Made with Real Kraft Cheese"--Crain's Chicago Bus

    Post #1 - February 5th, 2007, 2:23 pm
    Post #1 - February 5th, 2007, 2:23 pm Post #1 - February 5th, 2007, 2:23 pm
    Excellent article from Crain's Chicago Business about the challenges Kraft Foods faces over the labeling of some of its products--and its focus on processed cheese.

    Money quote:
    "Consumers are eating cheese — they're just not eating enough of our cheese," Ms. Rosenfeld says.


    Illustrated with a particularly amusing slide show contrasting the front of Kraft products with their ingredient lists.

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