The
ongoing reports on Pizzaboy's attempt to eat only sausage pizza for a month reminded me of another more grueling monofeeding challenge I'd read about some years ago.
Selling 'em by the Sack: White Castle and the Creation of American Food describes the groundbreaking role that White Castle played introducing hamburgers to a wary American public. In the early 20th century hamburgers, and ground meat in general, were regarded with justifiable suspicion. White Castle's founder, Billy Ingram, resorted to clever stunts and advertising campaigns to convince people of the wholesomeness of his product.
One of his most memorable schemes involved feeding a volunteer nothing but sliders for a quarter of a year.
As quoted in Selling 'em by the Sack, Ingram wrote:We arranged for a medical student to live for thirteen weeks on nothing but White Castle hamburgers and water. The student maintained good health throughout the three month period, and was eating twenty to twenty-four hamburgers a day during the last few weeks.
I was surprised to see reference to this on White Castle's website.
The White Castle Timeline wrote:1930 — The scientific study known as Craveology begins. White Castle hires a renowned food scientist from a Big Ten university to run tests to determine the nutritional value of White Castle Slyders®. Studies include having a medical student live on nothing but White Castle burgers and water for 13 weeks. Studies show conclusively that the student maintained good health.
Last year the University of Minnesota Medical School, where the study was conducted, published
Well Done, an interesting account of the White Castle project.
In Well Done the Minnesota Medical Foundation wrote:A willing subject presented himself: Bernard Flesche, a U of M medical student working his way through school. Flesche kept a diary during the ordeal. "He started out very enthusiastic about eating 10 burgers at a sitting," notes his daughter, Deirdre Flesche, "but a couple of weeks into it, he was losing his enthusiasm."
. . .
Flesche went on to practice medicine in Lake City, Minnesota. He died from heart problems at the age of 54. One immediate and chronic effect of his participation in the study: "He never willingly ate hamburgers again," says his daughter.