laz wrote (I could also quote some of what gaf wrote here, too)
There is an attempt, particularly on the part of guidebooks (pioneered by Michelin, I believe) to define and apply "objective" criteria to the evaluation and rating of restaurants. The idea has appeal (I am trained as an engineer, after all) - come up with a defined rating system that allows one to easily measure every restaurant in the world against every other one.
This reminds me of a story a programming friend of mine loves to recount. He was once engaged by Sara Lee to design a reject accounting system for them to track product that failed their quality control process. In the information gathering phase, he was given their quality criteria, and reasons for rejection. They fell into a number of categories, visual, size.. and taste. When given this, he replied the project would be a failure and there was nothing he could do about it. The Sara Lee staff reacted with surprise as they thought it was quite doable, how could he say this, etc. He replied, smart ass techie that he is, "how can we create a reject accounting system for these criteria, when we all know there is no accounting for taste..."
An awful joke, though his brass in actually using it in a business meeting (he really did) deserves some form of credit. But the point is that an objective rating system must rely on measurable criteria. Perforce, this misses the most important criteria, for me anyway, deliciousness. Cantu and Achatz, for example, may both offer the same level of service, beauty and comfort in their dining rooms, use the same sources for food, and be just as technically proficient and innovative in the kitchen. But if one has the knack for combining flavors in a way I find both delightful and interesting, while the other offers interesting and challenging food that I do not find delicious, my preference is clear, but mostly unmeasurable. (this is meant for illustration only, as I have been to neither Moto or Alinea).
It is useful to know and understand the context of ratings when reading them. For guidebooks, these are often published criteria. For writers, one usually has to familiarize oneself with their body of work to understand what they like and do not like, and how well it tracks with my preferences. The same applies, of course, to my fellow LTH posters who are just as much food critics as any of the professionals.
In general, however, I choose not to study the body of work of any of these people, tho some (Phil Vettel comes to mind) I have come to know fairly well over time. I am more interested in the food than the food writers, after all, and have other ways to spend my time.
So, how do I make use of food and restaurant writing? I suppose the simple explanation is that I avoid judgements and focus on exposition. Details on the actual experience, be it the service, the atmosphere, and of course the food, are of great use. Opinions and conclusions are only useful if the writer is someone I know and trust. And even then, I really want details.
Or to put it in the context of this thread, I cannot say that I even note, much of the time, how many stars, forks or other ratings a writer gives to a place. I scan the text for description and note those details to determine whether it is a place I might enjoy. At times, I have noted, this leads me to a conclusion that is diametrically opposed to that of the writer.
What interests me, then, in a review, is - not really in any hierarchical order, BTW:
Quality of ingredients
Skill of preparation
Comfort and nature of room/space
Nature of, and flavors in, dishes
Price, relative to value (for me this means how much I think I might pay elsewhere for similar food of relatively equal quality - personal note: I rarely am prepared to pay more for the same food in a much nicer setting, but that is me, and is why I have a hard time going to Red Light for instance, when I can find similar and often better food for 1/2 the price in Chinatown)
What interests me much less:
Attentiveness and responsiveness of servers (unless multiple people report the same experience, and even then I put the importance of this way, way, way, below the issue of deliciousness - there is even a certain pleasure in the experience of being abused by servers in the pursuit of delicious food).
I am sure this is too long to be of interest to most of you, but let me close with this -
Food criticism is a subjective evaluation of an ephemeral experience. It suffers from two inherent problems - first, that the specific experience is not necessarily representative of any other experience. So to be most useful, it needs to encompass as many experiences as possible.
Second, it is the reviewer's expression of the experience, a subjective recounting of one's impressions of an ephemeral experience if you will.
So I look for multiple visits, lots of details, and entertaining writing. Comparisons can be useful, but usually on a very specific level (ex: I found Blackbirds' pork belly reminiscent of the braised pork at Mandarin Kitchen, though with a more savory and less sweet flavoring, and a more tender texture).
Screw the ratings, they are just there to draw in people who do not really care about the food or making judgements for themselves, IMO. And the four star collectors are a singularly sad group, I think.
Having said that, I do use Guide Michelin because I feel I can anticipate what the restaurant will be like based on the ratings and information they provide. But, and this is a large but, for the most part my best meals have been at 1 star restaurants. I guess I am just a simple guy
d
Feeling (south) loopy