JiLS,
As one of several board spokespeople for the Italian-American community, I ask that you consider several distinctly Italianate factors about this food:
• Style: the cones and other geometric containers present to the viewer many more “design features” than the traditional drab slab. Think Milano, baby. Flash, pizzazz, wow it’s now.
• Transportability: this food is clearly the product of Italy, the home of Futurism, an art based on the religion of dynamic forward movement. You can easily enjoy these miniature pizza containers as you blast down Via Cavour on your Moto Guzzi or run hand-in-hand with your compatriots to a rally in the piazza.
• Adaptability: Italians are a very flexible people. Since the days of the Empire, we’ve traveled around world and become one with the natives (to the extent that one of our own portrayed the Crying Indian in commercials about littering:
http://www.snopes.com/movies/actors/ironeyes.htm). Why shouldn’t the Italian pizza and the native American ice cream cone become one.
• Cool: Kono is “Il Cool Snack,” and Italians are cool. We can’t help it. Brando, Pacino, Benigni. Need I say more?
“Trashing” the Italian heritage? Nay, these products are a living example of the enduring strength of the Italian tradition. Buon apetito!
Hammond
"Don't you ever underestimate the power of a female." Bootsy Collins