jnm123 wrote:Free-marketing websites, such as Yelp Inc., have boosted the fortunes of independents in the age of McDonald’s,... Taco Bell,... -- the list goes on.
This statement opens the 5th paragraph. Yikes. If I had to depend on their bought-off and slanted commentaries for advice, I'd be in trouble indeed.
Just so I understand, you're (possibly somewhat facetiously?) describing Yelp reviews/posts as the "bought-off and slanted commentaries"? I'll assume that is what you are saying. I personally, like Yelp for the volume of pictures and access to a wide spectrum of consumer feedback, that I would otherwise not have access to. What people say doesn't impact my decisions on dining, just what factors play in to the fickle opinions and choices of consumers. The naivete of Yelpers, thinking the site exists to provide quality equitable commentary and insight, as opposed to (GASP!) make money, is a different problem.
Regarding what is "Independent" is the most subjective part of all this. It's undeniable that in the age of fast casual, more than one location is part of the growth plan of any restaurant grossing <$50/person. It is the rise of this quasi-independent, with 4-10 establishments under its control that blurs the line for me. The article cites DineAmic (Siena's, Public House), which I hardly consider to be the little guy (though I go to their places occasionally, good loyalty program). Where the "independent" is entering the market with multiple locations in the highest cost locations, where the fuck are we supposed to think they're money is coming from, and ours going? It's the same institutional capital behind the national chains, just in a different font. The most nauseating for me is the Furious Spoon+Firefin Poke corp (I just found out, w/ less than zero degree of surprise, that they're backed by the same group). Their rapid expansion into every high density neighborhood fast casual space vacancy is not the product of reinvestment of profits from a successful first location, it's just a step in the plan of a well capitalized corporate decision to open X amount of locations in Y market by Z date. If this is independent, I hardly stand for it.
Hence my feel good dining spending is nearly limited to immigrant founded and run Thai, Vietnamese, taquerias, and Middle Eastern places.