The Domino's Pizza "Toppings Tell All" Study

Excerpt:

"Domino's Pizza, the pizza delivery experts, sought the help of a renowned expert in the field of smell and taste research - director of the Smell and Taste Treatment and Research Foundation in Chicago, Dr. Alan Hirsch - to discover what a person's pizza topping selection says about them."

The Domino's Pizza "Toppings Tell All" Study


E.M.

The findings there are pretty slim on details.

And important factors such as the vast superiority of Chicago sausage pizzas over other parts of the country, that would explain dominance of pepperoni elsewhere (hmm... perhaps it's related to the use of the term "Pop"?).

JoelF wrote:The findings there are pretty slim on details.

Dr. Hirsch is an expert at self promotion, publicizing 'studies' [http://www.webmd.com/content/Article/106/108196.htm] that suggest that grapefruit smell makes women look younger or peppermint smell can help you lose weight. There never seems to be a lot of science or research behind these things that I can tell.

And perhaps I'm cranky because I gave him a bunch of money to investigate my anosmia and never derived any benefit from it.

Giovanna

Actually, it sounds like one of those "personality tests" you find on Quizilla, e.g. "What brand of chips are you?"

http://www.quizilla.com/tags/food

But then Hirsch may have taken a different tack: toppings as Rorschach-style stimuli. Fortunately, we'll never know.