All those who have it in for wine snobs, God bless you, you have your validation.
All those who have it in for TBC, we know this will not change our opinions. Me, I used to always buy the cheapest version of things I could find. It often worked, but at times it was a disaster. This applied to TBC.
At some point, I lost patience with this, or at least lost my tolerance for the disasters. TBC is a blended wine made from a honking massive range of grapes from all over the place. The winemakers have a flavor profile they aim for when they do the final blending for bottling. This flavor profile may include a sensory evaluation, or it may just be done through chemical analysis - most likely there is some combination. Some of the above I know, and some I have surmised. Feel free to correct me if you know better.
What I do know is that within that flavor profile you can end up with wines that are inoffensive, okay, or awful. Actually, there are a lot more gradations and numerous types of awful, but that is the general sense. I also know that most TBC buyers are not buying that wine because they love its taste - it is because they love its price. That does not mean it is bad, or that it is not better than many wines that cost a lot more. It only means it does not have to be good, though it also must not be so bad as to be undrinkable. So long as it falls within that range it will sell on its price, and perhaps on its anti-snob appeal.
Tell me again why I should buy a wine whose entire business case is built on the concept that it does not have to be good to succeed? There are a whole lot of places I could get food that operate on a similar model, and I avoid them, too. Can anyone say Mickey D?
Call me a snob. go ahead.
d
Feeling (south) loopy