I can claim to be an early Peetnik, frequenting the original Peet's store as early as 1968 when I was a student at UC. With due respects, though, the press tends to give Peet's too much credit in creating a coffe culture in the US. Graffeo, in San Francisco's North Beach started roasting European-style coffee in 1935, and the first espresso in the US was made from Graffeo Coffee on the first ever espresso machine imported to the US (by Thomas Cara, another North Beacher). I was enjoying the results of the collaboration frequently before Peet's ever open its doors. The caffe latte, as we know it was invented in Berkeley, but by Leno Meiorin, proprietor of the Cafe Mediterraneum in 1959.
I guess the point of this digression is to remind $tarbuck$ that they have a whole lot of people to be grateful for, not just Alfred Peet.