There is an element at work similar to when bands like the Eagles (always the Eagles ...) started charging $400 a ticket. Their attitude was not only would that fans pay it, but more importantly, if they charged too low a price, then scalpers would snatch them up and sell them at hyper-inflated prices, anyway. Of course, the hole in the logic is that scalpers
still sell tickets at hyper-inflated prices, but I suppose there must be some truth to the theory that someone is less willing to flip something they already paid a lot for. If someone buys a bottle closer to MSRP, then lucky them, those jerks get to flip it for a ton of cash. If someone so desperate for a bottle pays well above MSRP, I'd think they'd be
less likely to turn right around and resell it. Though you never know.
I did make a promise to myself that my bottles would be for sharing, but I also did consider, if I ever sold them (I'm not), how I would go about doing that. I wouldn't feel comfortable gouging someone at the going rates. That said, I'd be wary of selling them at cost to anyone other than close friends I can trust and who I know will open their bottle and share with me and others. I was just checking out online sales, out of curiosity, and there was some doofus in NYC (natch) asking $1300 for a bottle of the 23. But then I looked locally, and I saw someone else looking to
trade their 23, specifically noting that he's an enthusiast who is more interested in getting a bottle of something he wants rather than 5 times the price he paid. That's the honorable way to go, I'd say.