Farm to table "jumped the Shark"

I just saw a commercial for Lays potato chips portraying them as Farm to Table; even had a chef preparing them for her family.
Has Farm to Table jumped the shark?
Michael

I've seen this as well. Incredible how arrogant the commercial is. It's scary that some people might actually believe that farmers are making their potato chips.

P. Channon wrote:I've seen this as well. Incredible how arrogant the commercial is. It's scary that some people might actually believe that farmers are making their potato chips.

Not sure I get how it's "arrogant"--calculated? manipulative? ok...

I actually am happy to see stuff like this...means that companies are recognizing that people are starting to care more about their food. Guessing it's the same thing that motivates Walmart, Walgreens, etc. to want to put fresh veggies in their stores in food deserts. If they didn't think it was a useful sales angle or helpful in obtaining a competitive advantage, they wouldn't do it but isn't it beneficial if they do?

boudreaulicious wrote:

P. Channon wrote:I've seen this as well. Incredible how arrogant the commercial is. It's scary that some people might actually believe that farmers are making their potato chips.

Not sure I get how it's "arrogant"--calculated? manipulative? ok...

I actually am happy to see stuff like this...means that companies are recognizing that people are starting to care more about their food. Guessing it's the same thing that motivates Walmart, Walgreens, etc. to want to put fresh veggies in their stores in food deserts. If they didn't think it was a useful sales angle or helpful in obtaining a competitive advantage, they wouldn't do it but isn't it beneficial if they do?

I'm with you in that I don't think these commercials are arrogant...but I do think they're corny as hell. Especially the one where the Asian girl is apparently having a party at her place, so she brings out a bag of Lays tortilla chips for her guests.

She is then shown walking beside a table covered with wholesome, all-natural ingredients, checking out the corn, salt, etc., and then holding a tortilla chip up to the sun and examining it carefully with a cheesy look of satisfaction on her face.

She cares so much about her friends & family that she heads to the farm to acquire the Lays tortilla chips that she serves at her get-togethers, and to confirm their provenance. I guess anyone who just picks up a bag at Jewel (along with a jar of salsa & some guacamole ingredients, and maybe some Pop-tarts for tomorrow) just doesn't care enough about their nearest & dearest.

Maybe I'm missing the point of these commercials

Finally saw the referenced commercial and they don't really say "farm to table" they say there's "attention to detail from the farm to your table." People familiar with the "farm to table" concept may have a knee-jerk reaction to the phrasing (and not suggesting it's unintentional) but an objective viewing reads it as "we take care at each step from the farm to your table."

I certainly heard the words, but I didn't immediately interpret the commercial as having any conceit in its presentation.