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Aja Steakhouse

Aja Steakhouse
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  • Post #31 - October 21st, 2009, 11:20 am
    Post #31 - October 21st, 2009, 11:20 am Post #31 - October 21st, 2009, 11:20 am
    stevez wrote:
    eatchicago wrote:
    David Hammond wrote:Taking this from a different and maybe more interesting angle, can you think of a single advertisement for a restaurant that has motivated you to want to eat at that place?


    I've never been to the Erie Cafe, but they have a low-budget commercial that runs on daytime cable (I see it on CNBC that runs in my office). Something about the commercial works for me and makes me want to eat there.


    But yet, you've never been, so I guess it's not that great of a commercial after all.
    :wink:


    The question was "motivated you to want to eat at that place". :wink:
  • Post #32 - October 21st, 2009, 11:27 am
    Post #32 - October 21st, 2009, 11:27 am Post #32 - October 21st, 2009, 11:27 am
    David Hammond wrote:...can you think of a single advertisement for a restaurant that has motivated you to want to eat at that place?


    You mean other than Wilkinson's Family Restaurant?
    JiLS
  • Post #33 - October 21st, 2009, 10:41 pm
    Post #33 - October 21st, 2009, 10:41 pm Post #33 - October 21st, 2009, 10:41 pm
    Image

    Happy Halloween!

    The more I think about this ad, the more I like it.

    I'd also like to see a gorilla in a jock strap, so maybe it's just me.
    "Don't you ever underestimate the power of a female." Bootsy Collins
  • Post #34 - October 22nd, 2009, 5:55 am
    Post #34 - October 22nd, 2009, 5:55 am Post #34 - October 22nd, 2009, 5:55 am
    Watch Sky Full of Bacon, the Chicago food HD podcast!
    New episode: Soil, Corn, Cows and Cheese
    Watch the Reader's James Beard Award-winning Key Ingredient here.
  • Post #35 - October 22nd, 2009, 6:00 am
    Post #35 - October 22nd, 2009, 6:00 am Post #35 - October 22nd, 2009, 6:00 am
    Now I definitely want a Cadbury bar. That ape rocks.
  • Post #36 - October 22nd, 2009, 7:24 am
    Post #36 - October 22nd, 2009, 7:24 am Post #36 - October 22nd, 2009, 7:24 am
    David Hammond wrote:Image

    Happy Halloween!

    The more I think about this ad, the more I like it.

    I'd also like to see a gorilla in a jock strap, so maybe it's just me.


    I don't mind the aesthetic that a green goo face brings to a city block, and I'd be perfectly amused to see an ape in a jock strap or panties on a billboard near me too. But do any of these advertising methods really give you a desire to eat in the restaurants that use them? They have the exact opposite effect on me.
    ...defended from strong temptations to social ambition by a still stronger taste for tripe and onions." Screwtape in The Screwtape Letters by CS Lewis

    Fuckerberg on Food
  • Post #37 - October 22nd, 2009, 8:18 am
    Post #37 - October 22nd, 2009, 8:18 am Post #37 - October 22nd, 2009, 8:18 am
    I love the Glass and a Half Full Cadbury YouTube ads. I can't figure out the embedding thing, but this is my favorite one.
  • Post #38 - October 22nd, 2009, 8:20 am
    Post #38 - October 22nd, 2009, 8:20 am Post #38 - October 22nd, 2009, 8:20 am
    Kennyz wrote:
    David Hammond wrote:Image

    Happy Halloween!

    The more I think about this ad, the more I like it.

    I'd also like to see a gorilla in a jock strap, so maybe it's just me.


    I don't mind the aesthetic that a green goo face brings to a city block, and I'd be perfectly amused to see an ape in a jock strap or panties on a billboard near me too. But do any of these advertising methods really give you a desire to eat in the restaurants that use them? They have the exact opposite effect on me.


    Like we were saying yesterday, most advertisements for restaurants do not have the opposite effect but rather no effect on me...at least I don't think so. What an arresting advertisement like this does achieve is buzz. People are talking about this ad, and just keeping the name of the place in the air is, by some definitions, effective marketing.

    Waking up to an ape banging drums to "Smoke on the Water" was a fabulous way to begin the day. A client called, I saw the name come up on caller ID, but I couldn't stop watching to take it. That is some compelling advertising...wait, what were they selling again?
    "Don't you ever underestimate the power of a female." Bootsy Collins
  • Post #39 - October 22nd, 2009, 8:56 am
    Post #39 - October 22nd, 2009, 8:56 am Post #39 - October 22nd, 2009, 8:56 am
    Mmmm, girl covered in green goo, that really makes me want a steak.
    -Josh

    I've started blogging about the Stuff I Eat
  • Post #40 - October 22nd, 2009, 8:59 am
    Post #40 - October 22nd, 2009, 8:59 am Post #40 - October 22nd, 2009, 8:59 am
    jesteinf wrote:Mmmm, girl covered in green goo, that really makes me want a steak.
    actually, it's supposed to now make you want an urban small plate, whatever that is.
    ...defended from strong temptations to social ambition by a still stronger taste for tripe and onions." Screwtape in The Screwtape Letters by CS Lewis

    Fuckerberg on Food
  • Post #41 - October 22nd, 2009, 9:02 am
    Post #41 - October 22nd, 2009, 9:02 am Post #41 - October 22nd, 2009, 9:02 am
    Kennyz wrote:
    jesteinf wrote:Mmmm, girl covered in green goo, that really makes me want a steak.
    actually, it's supposed to now make you want an urban small plate, whatever that is.


    Only if these "urban small plates" are "Chino-Latino"*.




    * "Chino-Latino" is apparently the type of food they're serving at Belly Shack according to yesterday's Dish. These types of things normally don't bother me, but for some reason this makes me want to bash my head against a wall.
    -Josh

    I've started blogging about the Stuff I Eat
  • Post #42 - October 22nd, 2009, 9:27 am
    Post #42 - October 22nd, 2009, 9:27 am Post #42 - October 22nd, 2009, 9:27 am
    I'd be perfectly amused to see an ape in a jock strap or panties on a billboard near me too.


    Driving the Skyway/IN tollway, around Chesterton or Valparaiso, there's a billboard for a car dealership advertising that you can "shop in your underpants" at their website. Pictured: A money wearing underpants.

    I always point it out, I always laugh, and I can't remember which dealership it was for. Ad failed. But: Monkeys in underpants.
    Writing about craft beer at GuysDrinkingBeer.com
    "You don't realize it, but we're at dinner right now." ~Ebert

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