Kennyz wrote:David Hammond wrote:
Happy Halloween!
The more I think about this ad, the more I like it.
I'd also like to see a gorilla in a jock strap, so maybe it's just me.
I don't mind the aesthetic that a green goo face brings to a city block, and I'd be perfectly amused to see an ape in a jock strap or panties on a billboard near me too. But do any of these advertising methods really give you a desire to eat in the restaurants that use them? They have the exact opposite effect on me.
Like we were saying yesterday, most advertisements for restaurants do not have the opposite effect but rather no effect on me...at least I don't think so. What an arresting advertisement like this does achieve is buzz. People are talking about this ad, and just keeping the name of the place in the air is, by some definitions, effective marketing.
Waking up to an ape banging drums to "Smoke on the Water" was a fabulous way to begin the day. A client called, I saw the name come up on caller ID, but I couldn't stop watching to take it. That is some compelling advertising...wait, what were they selling again?
"Don't you ever underestimate the power of a female." Bootsy Collins