Crust. Eat Real.(R)
It should be Crust, style (or concept) over substance. My meal last here was so mediocre that I cannot think of a compelling reason to return.
When we arrived, there were a few people waiting outside, host said twenty minutes, so we went to the bar where more people were waiting. There was one bartender working the whole bar, even though the menu was heavy on mixed drinks using the house-infused vodkas (more on those later). While the bartender was very nice, she was sssllloooooowwwwww. So much that the natives were getting restless. I wish I could taste the infused vodka, but my drink was so watered down that I couldn't taste anything but the pomegranate juice. At $10 a pop, I at least want a kick of vodka in the taste.
If anyone has ever been to Settimana (the former inhabitant of the space), you might recall that the restaurant and patio were better than the food. Warm exposed brick on the walls, the patio tricked up with a fountain and lights - it was all a very good looking place, I thought. Now, it appears that someone gutted all the charm from Settimana in order to make Crust. I like the floor to ceiling windows, but the dining area has been reconfigured with a bar, and is jam-packed with Ikea-like tables. The orange plastic 70s school cafeteria chairs are uncomfortable as all heck. But the worst part of the new reconfigured space is the open, featured dishwashing area that spans 1/2 the length of the restaurant. Along this space are hi-tops where, you guessed it, we were ultimately seated. So not only were we given a prime view of the glasswasher (who was grumbling about having to wash dishes), but every (and I mean every) time the busboy returned dirty glasses to him he reached behind us over a bar to place the dirty glasses on an table-level ledge that was adjacent to our table where the dirty glasses were lining up. This was like design gone mad.
Please forgive the rant on the design of the restaurant, but it was, to me, an example of the style-over-substance theme of this place. For those who don't know, Crust, Eat Real (R), is the first certified organic restaurant in the Midwest. Yes, that's cool, in concept, and if you eat exclusively organic food. But how does the food taste?
Crust attempts to skirt the pizza debate, I think, by referring to all of its "pizzas" as flatbreads because, as the menu intimates, "flatbread" is a more global term. Apart from the offering of about 6 flatbreads, the menu consists of three or four salads and sandwiches. However, my understanding is that flatbreads are unleavened breads. As Crust's "pizzas" appear to resemble pizza more than flatbreads, I think the flatbread moniker falls flat. Likewise, the menu attempts to avoid the inevitable comparisons to the classics by offering, say, instead of a margherita, a "Basilico," which has mozzarella, "melted" tomatoes, basil and bechamel. Or instead of offering a New Haven style white pizza with clams, it offers the "Clambake," which has clams and bechamel. The bechamel shows up a lot as a topping. Almost every pizza had "melted" tomatoes. The pizzas range between about $10 - $14 in price.
I ordered the "Basilico," as I always do at a pizza, I mean, flatbread place. I think it's the simplest, most elegant combination which really showcases the product. I was a little worried about the bechamel, fearing a creamy, thick, gloppy sauce that wrapped around my tongue. My friend ordered the pepperonata, which had mozzarella, provolone, peppers and pepperoni.
When we got our pizzas, I mean, flatbreads, the most noticeable difference was the crust. Mine was flat with two errant bubbles, and my friend's was big and bubbly, but not charred. As mine was pretty wet in the middle on top, I attempted to cut through it with my knife. The knife would not go through the bottom of the crust, which was charred black. So I picked it up and bit into it. The crust was tough, really tough. And the rest just tasted like tomatoes and basil. The cheese appeared to have evaporated off in the oven. (The melted tomatoes, I guess, are finely chopped or pureed tomatoes.) I was unnecessarily worried about the bechamel. I didn't taste or feel it on the pizza. This was not something I would ever order again. Not good at all.
My friend's pepperonata was slightly more successful. Her crust was not as tough, but kind of buttery and moist at the collars, and lacked any sort of breadlike crunch when you bit into it. The toppings, however, were unpleastantly gloppy almost to the point of being underdone, and the pepperoni was so big that it suffered from the same
sin as Pizza Mozza's sausage, in that it was too big to eat
on the pizza. The pepperoni, however, was very good, probably the best I've had. But the pizza on the whole was not likely to inspire cravings.
At $10 bucks a pop, these pizzas were small at 8-9 inches. And because the menu offers no appetizers, you're apt to leave hungry. (The sandwiches section are kind of a wash for dinner; first, I didn't see anyone ordering them, and second, you're not likely to order say, a sandwich and a pizza.) And the prices appear to reflect the pricing of organic materials. So after 4 drinks between the two of us, one salad we split at $8, and two pizzas, it was about $71 before tip. Not an inexpensive evening.
One final comment: Crust's "Eat Real (R)" slogan is emblazoned on its outdoor signage and its menu. I bristle at the idea that a restaurant needs a slogan. It seems so Olive Garden. But setting that aside, because Crust is a certified organic restaurant, it came off as (a) preachy, and (b) pretentious. Hmmm, so if someone doesn't have the cash to shell out for organic foods and/or for these flatbreads, that person is "eating fake?" Given all the press lately to the price of organic foods, and how a good portion of our economy is eliminated financially in partaking in the "organic revolution," the slogan just came off as elitist to me.
I wish my review could be more positive. This is a place that's close to my neighborhood, I like infused vodkas, I love "pizza," but my meal here was so underwhelming, that I'm not likely to find a reason to return.