In December, Chicago Foodways Roundtable had a program on the personalities and stories behind Kraft patents. This program will be revised for the Highland Park Historical Society on April 10th.
Miracle Whip was invented during the Depression to provide a mayo-type product without expensive eggs. There were pressures on the company to simply discontinue mayonnaise due to material costs and consumer affordability. Mr. Kraft hired an unemployeed inventor-tinker who happened to attend his church. One of his marvels was a dishwasher on wheels. His key contribution to Miracle Whip was an invention of a emulsifier.
At the conclusion of this talk, I arranged tasting plates of Miracle Whip, Mayonnaise and Cheez Whiz with carrots to dip in. If I recall correctly, Miracle Whip has a sweet-vinegary taste compared to mayonnaise. Most of the people present were in the mayo camp, though few had tasted Miracle Whip in years. I won't say people changed their minds having an opportunity to try them side-by-side, however they didn't find it as awful as they imagined it to be.
Sometimes there are reasons why some products come to be.
Regards,