HI,
I have been to Grand Mart now on two occasions. It seems to be an enterprise whose launch into the Chicago market is done on a shoe-string budget. While many a small business has begun with more hope than cash in the bank. Grand Mart's expansion into Chicago is very ambitious undertaking for a Virginia-based company founded in 2002.
I was never in a Cub Foods while it was still a thriving enterprise. A visit to Grand Mart, with all the traces of Cub Foods, is like some cultural revolution banishment: where you can strip away the name but not people's memories!
I can understand recycling signage, which worked well here:
A little inventiveness could have made this slogan seem like it belonged to Grand Mart. Just dropping Cubs and leaving the Foods is 10 steps backwards:
Somehow the signage just reflects the prior tenants tastes and does not create much of an identity for Grand Mart, except for suggesting they are under-capitalized:
While this is a medium sized enterprise, it has many characteristics of a Ma and Pa Grocery Store. There was handwritten signage on poster board advising they will not accept:
- Checks
- American Express cards (I know, they have a higher commission than MC and Visa)
- LINK and WIC cards
While these
might be accepted in the future, I wouldn't be surprised if they have no plans to accomodate these issues. My guestimate remains they are trimming pennies on the dollar by saving themselves processing fees and the hassle of collecting money from the State of Illinois. Usually there is a trade-off when there are less services translating to lower prices, which people can jive to. I don't see anything special about the prices to suggest savings are being passed onto the customer.
Maybe they are borrowing concepts from Aldi's though still attempting to be a full service grocery store. I'm more or less just thinking out loud about what may or may not be going on here. I would be very interested in jlawrence01's take on the place whenever he finds time to visit.
I will stick to what I know better: food.
Last Saturday evening, I meandered my way over to Grand Mart ostensibly to check out their in-store dining options. I found Rainbow Korean Restaurant, with a Viriginia phone number on the menu, on the south-east wall beyond the cashiers. This eating establishment doesn't have the range of choices as H-Mart. Rather it is comparable to the food stall at Chicago Food Corp. with more generous seating.
All the menu items seem to have a corresponding image over the very long counter. I was winding down from a tightly packed day, so I took the safe route of ordering Bulgoki (sic).
I knew I could not expect kissed with flames bulgogi, though cooked on a griddle would be on par with the offerings of H-mart and Chicago Food Corp. Arriving on a hot plate, like fajita's, did do a fine job of keeping it warm until consumed. The panchan was very limited, though compensated by a generous portion.
Reading the menu, I found several items worthy of a return visit: Dolsot Bibim Bop, which is in a stone casserole allowing the rice to crisp at $8.99. This seemed very much like Jaeyook Bokeum: Bibim Bab served in hot stone bowl $7.99. These two offerings seemed to be the very same dish, though I wonder what you do or do not get for a mere $1.
Another item peaked my interest was Kal Kook Soo: homemade noodles with clam in sour soup at $4.99. My friend Helen makes sour soup from a Mama Sita tamarind soup packet. While Helen usually makes hers with pork, I was interested in trying a clam version. I returned for lunch today just to try this soup:
While it was soup and there were noodles present, it otherwise did not live up to its name of sour soup with clam. My first disappointment was the broth was simply not sour. In addition, the broth was pasty colored and seemed to be the same liquid the noodles were cooked in. While this may be the intended style, I am used to Asian noodle soups where the noodles are cooked separately, then introduced to the broth in the final assembly. This method keeps the broth relatively clear. To further reinforce this may be the noodle cooking broth, there was a thin layer of starch starting to create a skin on the surface. There was simply no evidence of clams, though there was one shrimp with head-on, several tiny shrimp, various squid parts and tiny mussels. I was pretty sure they measured a scant amount of frozen seafood medley, though why claim there are clams? Not surprisingly, the noodles were overcooked, gummy and forced me to do something I rarely do: leave food uneaten.
On a brighter note, I did like the steamed mandu with beef filling. When the manager observed I was taking pictures, he emphasized the dumplings were homemade. It may be true, though I have my doubts. Unlike H-Mart where you can see freshly made dumplings in trays ready to cook, I saw nothing to support this here.
When preparing to leave, the cashier inquired if I liked their soup. I simply said it was so-so. She pressed me for an explanation probably to support her notion I likely did not understand the food offered. I simply stated, "The soup wasn't sour and their were no clams present." She began to explain it was simply the cooking style. I countered, "If there are no clams in the soup, then why call it clam soup. I saw different varieties of seafood instead. You will save yourself problems by calling it what it is: seafood noodle soup, though don't call it sour because it wasn't." She smiled while I caught some quick conversations in Korean, which seemed stimulated by my comments.
While I might not have been overwhelmed by my selection, there were plenty of empty plates returned to suggest others were quite happy.
I do wonder if this dining area is really called Rainbow Korean Restaurant or are they simply recycling menus. My receipt referred to it as Seabyuk Maeul, Tel: 773/991-5362, which may be Rainbow Korean or just about anything else in Korean.
I will return to try the Dolsot Bibim Bup (sic), I will wait on the Dak Tuikim: fried chicken at $13.99. I did inquire what made it special to justify the high price to learn it isn't being offered yet. I want to see someone else's order to see what it entails before dropping the big bucks, relatively speaking.
Another day, another meal ...
Regards,