dicksond wrote:If you don't enjoy what I do, that's perfectly fine. But to say that taste can be objectively accounted for (with criteria other than taste, no less)?
Ah, ffs, I fear we are speaking different languages. The criteria I was referring to are the criteria used by McDonalds to determine what they serve and how they serve it, not your criteria in evaluating it. I am commenting on a process and its goals, and I think you are arguing about whether something tastes good to you or not. Taste is certainly not the only consideration in determining food offerings for a national chain, even if the McDonalds chef is tasked to convey that it is. Cost, consistency, speed to produce are all terribly important, and I am sure there are a few more criteria that are taken into account. If BK could improve the taste of their food, but it would add 3 minutes to the time to fill each customer order, would they? No way. Would LSC? There is at least a chance.
Ah, I knew I was missing something; thanks for clearing that up. The
Tribune article went into those pragmatic factors in determining new menu offerings as well.
dicksond wrote:This does not mean the food in chains tastes bad to you or to me. It just means I discount the credentials of the head chef at McDonalds, because his influence on what I eat there is much less than if it was his restaurant and he controlled all the decisions and oversaw directly all the execution.
Actually, I wasn't quoting him to burnish the culinary qualifications of McDonald's top chefs (at least, not intentionally); I was trying to reference the quality-of-life choice made by Mr. Coudreaut in taking on a more 9-to-5-like position (while positing that tasty/good food is tasty/good wherever it comes from).
Cathy's earlier post on the French-restaurant chef's going to work at an Italian Garden (Olive Garden, maybe?) -- to better raise his family and secure a more stable income -- reminded me of the story. Granted, a chef will only have as much influence as his bosses allow, but an executive chef at a chain as ubiquitous as McDonald's will have a huge effect on its suppliers and mainstream acceptance of the brands and ingredients it uses, for better or for worse.
The very point of the article was that he now has a greater influence on what millions of people eat every day (in comparison to his previous job at the Four Seasons, where he changed the menu seasonally with fewer restrictions):
The Trib wrote:Coudreaut and his culinary team's decisions can cause seismic shifts in the food industries -- just ask grateful edamame, mandarin orange and almond growers, whose products appear in 13,700 more restaurants today, thanks to an Asian salad Coudreaut developed.
"McDonald's has a lot of power, and we need to use that power for good," says Coudreaut, who joined the company 2 1/2 years ago.
What I'm trying to say here is that his mark on the menu might not be as strong for individual patrons like you or me (compared to if he were designing the dishes for us at his own place), but that his collective mark on mainstream America is far greater than what it could have been had he not joined a chain of McDonald's reach. Sure, he's got creative limitations in his current role, but the potential for good is greater, in my opinion, if the person in charge of design is an accomplished chef (key word here being "potential," considering the previous chef-chain examples cited). I did like his
Hot 'n' Spicy McChicken sandwich, by the way, even if it didn't ultimately meet corporate sales expectations. (The McGriddle, which I don't like, was in the pipeline before he arrived; I have mixed feelings about his Snack Wraps.)
dicksond wrote:But I also disagree that taste is the primary criteria used by "most people" in evaluating food. There are, certainly, different criteria we all use in evaluating restaurants, in addition to taste. And I would argue that familiarity and other preconceptions about the place are terribly important to "most people", at least as important as taste in many cases. If you trust me, and I tell you a place is great, and you have a favorable impression upon arrival, you are much more likely to report that the food tastes good.
I agree that there are different criteria we all use in evaluating restaurants. Distance and price legitimately factor into our everyday decisions about what to eat from where. Staying in our comfort zones surely has a big impact as well, but I don't know that preconceived notions about the taste and quality of wine necessarily translate into a much greater likelihood of approving a trusted friend's recommendations. For instance, if I've had many great burgers of a certain style, will a trusted associate's glowing review cause me to change my standards of evaluation? Will such a (subconscious?) influence make me prefer American cheese on beef over Merkt's cheddar? Maybe if I'm not so familiar with good examples of each, perhaps, but I'd like to think my set preferences have more a solid influence on my personal evaluations than that.
Also, what do you mean by "favorable impressions upon arrival"? In my experience, friends tend to politely tell me if they didn't thoroughly enjoy the meal I recommended (due to unfavorable impressions upon actually eating the food), and I appreciate them all the more for it (redoubling my efforts to research a place before putting my reputation on the line again). I do apologize for not qualifying my earlier statement regarding who puts taste as the primary consideration in these evaluations; I should have said "most people here on this forum" (which certainly does change the implications of that statement). In fact, considering my aversion to spending a lot on my meals -- relatively speaking -- I suppose price and value do have a stronger influence on my dining patterns in relation to taste alone than I first surmised, though that still won't get me ordering off a dollar menu very often.
dicksond wrote:Read posts about restaurants on most web sites (Metromix comes to mind as a great example) - most comments are about service first. My reservation was late, it was noisy, the server took forever, the prices were outrageuous. Then they say the food sucked. Rarely do they lead with "The food was really delicious, just excellent, though the service was a bit slow."
I would attribute that more to the greater shock that negative reviewers experienced because they didn't receive even the common level of service expected of all establishments, especially ones they paid a lot of money to patronize. Sure, bad service will stop people from returning to even places with great food, but I also don't believe the converse is true -- that "most" people will patronize a place simply because of great service even though the food stinks. Add excellent service to good food, however, and that can make the meal all the more memorable and review-worthy (perhaps because it's harder to find compared to decent but not praiseworthy food). I just feel that the people compelled to take the time to post a review will do so only when they have strong feelings regarding a place, which become even more intense when they feel personally wronged or mistreated.
dicksond wrote:Price/value and service, or in the case of fast food places, speed, reign supreme most of the time, if one believes that the comments lead with what is most important to the poster. Most will not enjoy the taste if they feel ripped off by the prices, or abused by the staff.
I will admit that factors like bad service can take precedence over taste, but that egregious behavior might be actually be the selling point for certain establishments. (See the Wiener's Circle, as mentioned by others before.) It's true I can't really enjoy a meal if I don't feel it was worth the money, but that just means I won't be back to feel ripped off again. People have different standards of value, of course (and different tastes as well), but only compelling reasons can force someone to pay for an expensive meal that doesn't taste good enough, such as asking someone for their hand in marriage or trying to impress one's boss or relatives (sometimes both).
dicksond wrote:That does not mean this is how you or I evaluate food, ffs. But it seems to me to be how most of the rest of the world evaluates it (with both research and anecdotal evidence to support this) - it is one component of the experience, and not necessarily the most important one. If all else is equal, taste tips the balance, but multiple other factors can, and do, outweigh taste for most.
Ultimately, after all my bluster, I have to agree that other factors can (as a whole) outweigh taste in a lot of dining decisions. If at all possible, I'll refuse to settle for tasteless food, but even I know I can't always have it my way, especially if I don't want to always dine alone. At any rate, thanks for responding with depth in the way that you did -- it's much appreciated.

dicksond wrote:For me, it is chair comfort, room temperature, decor, and taste. Unfortunately, I find the seats at most chains singularly uncomfortable (by design, of course - they want you to come in, eat, and leave promptly so someone else can take your place), the temperature okay, and the decor disquieting (for the same reason that the seats are not good, btw), so I do not like chains. If I must eat at one, I prefer to do so in my car, but the staff does not maintain it as well as I would like, so that is not the best environment, either.

Yes, the car makes a suitable environment for quick eats (especially when I've brought my own drink), but I wish I had a fold-out center console for use as a level table in there. Maybe it'll come standard in the next model I get along with that MP3-player audio jack I so desperately need (but refuse to pay for).
It's all about taste (er, value?),
Dan