Would you believe its taken me this long to get to CoalFire even though it's only about 2.5 miles from my house? Well, finally made it tonight.
I'm an east coast transplant and though I've adjusted to the whole Chicago pizza scenario I'll always prefer East Coast style thin crust, pie cut thankyouverymuch.
We ordered a pepperoni and a white pizza, and enjoyed them both, very much, for what they were. Don't feel the need to make the Spacca comparison, I really think that would be apples to oranges--though many would argue they are more similar than different.
The service side of things is a little awkward, as has been noted before. You are seated by a hostess, of sorts. Then order at the counter. Then, same hostess brings your pizza to you (once she figures out which one goes to which table, which she seemed to be having marked difficulty with).
There's also a busboy of sorts, who did nothing other than bring water and clear plates. Oh, and you have to ask for water when you order. Tap water. And, you have to repeatedly send up a road flare to get more water, get a box for leftovers, get the bill, get your change, etc.
Then, how are you supposed to tip? They didn't really do a "full" waiting job...but they did do something. Not to mention, after the table next to us left the hostess and busboy descended on the table and openly discussed the tip they had left, in full view of the whole dining room, and rather loudly.
It's a pizza joint, I don't really need white glove service but if I'm doing, ostensibly, 75% of the work myself then I wouldn't think I should be leaving a 20% tip. I don't know, maybe I'm overanalyzing it but it felt a little awkward to me. Not being a restauranteur myself I'm not sure what could be done to improve the system, really, but I'm sure it works well for them since they only need to have two people on the floor.
That being said, the pizza was very, very good and merits a return, you just have to go into it realizing it's more like a deli than a restaurant--and don't be afraid to flag people down when you want water or what have you--all our requests were handled pleasantly and quickly once we made them--but it took us a little while to realize we weren't really being looked after, so to speak.