We made a U-turn on our way north for Memorial Day.  
 
A quarter pound, served with a full cup of delicious cole slaw, for $3.99
 
Better than Costas'.  Way better than Lawrence Fisheries.  Darn close to the smelt I remember fried on the beach of Lake Superior when I was a kid.  I might still give an edge to the salt and pepper smelt at LTH, but even that's a close call.
The sign says "We catch 'em, We cook 'em."  It struck me as unlikely--though an odd thing to say if it wasn't true--but google suggests they may indeed 
actually catch them themselves.  
Long may they prosper.
Catch of the Bay
1415 Marinette Ave (U.S. 41)
Marinette, WI 
715 732-4366