Humourous Food Item Taglines

In playing Trivial Pursuit Last Night (which was pretty much a personal pursuit to sop myself with a not-trivial amount of beefeater's in order that I not break down and declare to the s/o that I'd rather be sitting on the blue line in a tube top and trying to watch captain ron on an ipod over the shoulder of john c. mcginley than be doing this at the moment),
I seem to recall that when McDonald's introduced the Big Mac in 1968, its tagline was, "A Meal Disguised as a Sandwich."
This little nugget eased my pain, somewhat.
I'm sure the Earl of Sandwich, not to mention Manny's or Bari's, was quite disappointed to learn they were not in fact engaged in the service of a meal.
Others?

-parker

"Denny's... A Good Place to Sit and Eat."

"Schaefer is the one beer to have when you're having more than one."

"I'm from Milwaukee, so I ought to know.
It's draft-brewed Blatz beer, where ever you go.
It's smoother, refreshing, less filling, that's clear;
Blatz is Milwaukee's finest beer."

nr706 wrote:"I'm from Milwaukee, so I ought to know.
It's draft-brewed Blatz beer, where ever you go.
It's smoother, refreshing, less filling, that's clear;
Blatz is Milwaukee's finest beer."

From the Land of Sky Blue Waters,
From the land of pines, lofty balsams,
Comes the beer refreshing,
Hamm's the beer refreshing.

Brewed where nature works her wonders,
Aged for many moons, gently mellowed,
Hamm's the beer refreshing,
Hamm's the beer refreshing.

From across the rippling water,
Through the whisp'ring pines and birches,
Comes the beer refreshing,
Hamm's the beer refreshing.

Comes a call to cool enchantment,
Comes a call to cool refreshment,
Hamm's the beer refreshing,
Hamm's the beer refreshing.

Hints of lakes and sunset breezes,
Dance and sparkle in each glassful,
Hamm's the beer refreshing,
Hamm's the beer refreshing.

Back in the sixties, Carling Brewing commissioned research on the habits of beer drinkers. They determined that the typical Black Label drinker stopped off to buy a six-pack on the way home from the factory, and consumed it that night while watching television. Armed with this intelligence, they soon unveiled their new slogan, "Carling-- the TV Beer."
Almost immediately, Joe Sixpack, caught in the harsh spotlight of reality, stopped buying Carling beer. It took them years to recover from that debacle.

Don't mean to rattle on, but I like this thread. I've been an advertising junkie my whole life. It led me to a career writing thousands of jingles-- the ones you can't get out of your head.

Sorry.

I seem to remember a supermarket chain in Milwaukee whose tagline was, "For The Great Taste of Food."

"Celebrate 70 Years of Spam"

Maybe not exactly a tagline, but it's close:

The Huck Finn operation consists of three basic groups of products: Food, Donuts and Ice Cream.

Best,
Michael

OK, as long as we're on food advertising jingles, here are the two worst pieces of dreck I was ever part of in my agency days back in the 80s when clients/network execs wanted both jingles and TV theme songs to tell every possible fact:

1. When Steak 'n Shake morphed from the old drive-in stores to their still-current red and black design:

You Get New!
Welcome to our friendly faces
A new look in familiar places
Great new tastes on our menu
See what's new in store for you
At Steak 'n Shake...
You Get New!

A fresh new look that's bright and shining
Everywhere we're so surprising
Famous food that you expect
That's not all you get ...

You Get New! (REPEATS)

2. For the Ponderosa-owned Scotty's fast food chain in Ohio, Indiana and Kentucky (sheer brilliance):

Shake and fries and really great pies
Hamburgers are giant sized
Beats everything you've tried before
Scotty's!
The great American sandwich store

Wish we had a big brass brand
To welcome you and say hello
Scotty's is a friendly place
Where you can eat inside or order food to go

Scotty's! (REPEAT)

>>Brent

Paul SL wrote:Back in the sixties, Carling Brewing commissioned research on the habits of beer drinkers. They determined that the typical Black Label drinker stopped off to buy a six-pack on the way home from the factory, and consumed it that night while watching television. Armed with this intelligence, they soon unveiled their new slogan, "Carling-- the TV Beer."
Almost immediately, Joe Sixpack, caught in the harsh spotlight of reality, stopped buying Carling beer. It took them years to recover from that debacle.

"Hey Mabel, Black Label!"

Holsum Bread in the late 1960's revived a commercial that ran in the 50's. It was a cartoon depicting happy bakers baking bread with a cute little song. The jingle still rings through my head having heard it many times when watching Bozo:

It's three in the morning and you're in bed.
The Holsum baker is baking bread and that is the reason it tastes so good.
(begin memory garble)Those Holsum Bakers bake like they should (end memory garble)
H-O-L-S-U-M
H-O-L-S-U-M
H-O-L-S-U-M
Holsum Bread!

***

7UP, the uncola.

***

I remembered there was a cigarette commercial whose memorable statement was: "What do you want -- good grammar or good taste?" I googled it to learn the following:

Marion Zimmer Bradley's Grammar Pet Peeves wrote:This is another one we can thank the ad agencies for. There used to be a slogan "Winston tastes good like a cigarette should." (This, of course, in addition to being grammatically incorrect, is an oxymoron -- any cigarette tastes terrible.) After enough people protested that it should be "as a cigarette should" the ad agency came up with its next slogan: "What do you want -- good grammar or good taste?"

***

For Paul SL: Brown's Chicken, it taste's better!

Regards,

Cathy2 wrote:For Paul SL: Brown's Chicken, it taste's better!

Wow, Cathy, what a memory you have!

One for GWiv:

my bologna has a first name its.....ahhh.....
o-s-c-a-r
my bologna has a secong name its....ummm...
ma-y-e-r
i luv yo eat it every day and if yoo ask me why i'll
sa a a a a a a a a a a y cuz oscar myer has a way with
b-o-l-o-g-n-a

David "Little Elvis" Hammond

t's three in the morning and you're in bed.
The Holsum baker is baking bread and that is the reason it tastes so good.
(begin memory garble)Those Holsum Bakers bake like they should (end memory garble)

and that is the reason it tastes so good
like oven-fresh Holsum Bread should!

Then we have the two Bosco jingle versions, the real one as aired:
I love Bosco
It's rich and chocolatey
Chocolate-flavored Bosco is mighty good for me
Momma puts it in my drink for extra energy
Bosco gives me iron, and sunshine vitamin D
Oh, I love Bosco, that's the drink for me!"

And the one that everybody sang at summer camp:
I love Bosco
It's full of TNT
Mommy puts it in my milk to try and poison me
But I fool Mommy, I put it in her tea
And now there's no more Mommy to try and poison me ...

>>Brent

Local beer in Buffalo early '70s -- the Little Beer that drove the Big Guys out of Town.

Memorable concept but can't recall the brand.

Sonja

A tagline (rather than jingle) that is imprinted on my brain forever:

"...FRESH from the Kraft Candy Kitchen."

I used to love those Kraft caramels; they gave me "fast energy" (which I actually didn't need that much more of when I was 7).

brotine wrote:Then we have the two Bosco jingle versions,

In the same vein, there was L.S.M.F.T. which had the "approved" meaning and the "schoolyard" meaning.

Totally reconstructed with thanks to Brotine:

It's three in the morning and you're in bed.
The Holsum baker is baking bread and that is the reason it tastes so good
like oven-fresh Holsum Bread should!

H-O-L-S-U-M
H-O-L-S-U-M
H-O-L-S-U-M
Holsum Bread!

This one is from the '80s and relates to aspirin: "We're not candy."

From the '80s again: "I'm a pepper, he's a pepper, she's a pepper, we're a pepper, wouldn't you like to be a pepper, too?" (Dr. Pepper)

Taco Bell's dog saying 'Drop the Chalupa', which quickly became a euphemism for what you do in the bathroom an hour after eating one.

Yahoo, Mountain Dew! It's gooo-ood!

Suzy

stevez wrote:

brotine wrote:Then we have the two Bosco jingle versions,

In the same vein, there was L.S.M.F.T. which had the "approved" meaning and the "schoolyard" meaning.

I know that I shouldn't ask but ... what is the "schoolyard" version.

Denny's new slogan is worse:

"Dennys: Works For Me."


It's like the lowest common denominator slogan.

"Well, we're all hungry, there's not one other place open except Dennys."

"Ughhh..... fine. Works for me."

Tony the Tiger says: "It's grrrrrreeeeeaaaat!"

Charlie says: "Love my Good 'n Plenty"

From the cartoon commercial in the 1950's:

Charlie says, "Love my Good and Plenty"
Charlie says, "Really rings the bell."
Charle says, "Love my Good and Plenty. Don't know any other candy that I love so well"

Just after I fished my memory, I found someone captured the video clip on youtube.com here: http://www.youtube.com/watch?v=ExSlyoVTX3I

Regards,

Said to Charlie:

Sorry, Charlie. Starkist don't want tunas with good taste, Starkist wants tunas that taste good.

http://www.youtube.com/watch?v=G-ioFijGgdo
I never understood why Charlie worked so hard at getting killed and devoured.

"I want my Maypo"

aschie30 wrote:From the '80s again: "I'm a pepper, he's a pepper, she's a pepper, we're a pepper, wouldn't you like to be a pepper, too?" (Dr. Pepper)

"I drink Dr. Pepper, and I'm proud
I'm part of an original crowd"