Kwik-E-Mart
Kwik-E-Mart
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Kwik-E-Mart
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Post #1 - July 1st, 2007, 9:33 pmOver the weekend, 7-Eleven Inc. turned a dozen stores into Kwik-E-Marts, the fictional convenience stores of "The Simpsons" fame, in the latest example of marketers making life imitate art.
Those stores and most of the 6,000-plus other 7-Elevens in North America will sell items that until now existed only on television: Buzz Cola, KrustyO's cereal and Squishees, the slushy drink knockoff of Slurpees.
It's all part of a campaign to hype next month's opening of "The Simpsons Movie," the big-screen debut for the long-running television cartoon, which loves to lampoon 7-Eleven as a store that sells all kinds of unhealthy snacks and is run by a man with a thick Indian accent.
For 20th Century Fox Film Corp. and Homer's creators at Gracie Films, the stunt is a cheap way to call attention to their movie, since 7-Eleven is bearing all the costs, which executives of the retail chain put at somewhere in the single millions.
At 7-Eleven, they're hoping it shows the ubiquitous chain has a trait seen in few corporations -- the ability to laugh at themselves.
The report goes on to say that one Chicago store got the complete 7-11 to Kwik-E-Mart take over. Where is it?
Pictures from today in Burbank here
-ramon
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Post #2 - July 1st, 2007, 10:06 pmI'm almost positive I heard on the news it was 63rd and Oak Park.
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Post #3 - July 1st, 2007, 10:38 pmSomeone on yelp says it's on Pratt near the red line.
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Post #4 - July 2nd, 2007, 7:14 am
That is one of the most dismal 7-Elevens there is. I wonder if Bobby "Snake" Jailbird will rob the place?gleam wrote:Someone on yelp says it's on Pratt near the red line.
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Post #5 - July 2nd, 2007, 7:36 amThis morning's Trib confirmed it's on 63rd, but all 7-11's will have Simpsons-themed merch, including Squishies, pink-frosted donuts, Krusty-O's, and Issue 711 of Radioactive Man.
It's doubtful there's two in Chicago, since there's only a handful in the whole country.What is patriotism, but the love of good things we ate in our childhood?
-- Lin Yutang
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Post #6 - July 2nd, 2007, 9:40 amHmm, seems we lost the photos in the link above. Here's a Flickr set, also from Burbank:
http://flickr.com/photos/rdr07/sets/72157600590001691/
-ramon
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Post #7 - July 2nd, 2007, 10:01 amI'm totally buying some Buzz cola. Now if only there were a place selling Slurm...When I grow up, I'm going to Bovine University!
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Post #8 - July 2nd, 2007, 10:44 amLooks like Sundaysous is absolutely right: http://www.7-eleven.com/kem_chi.asp
It looks like they've rebranded products at some other locations as well, since you can get a squishee at the 711 near my office.
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Post #9 - July 2nd, 2007, 11:30 amWhat, no Duff?
"Ah, lamentably no, my gastronomic rapacity knows no satiety" - Homer J. Simpson
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Post #10 - July 2nd, 2007, 2:49 pmGot mine!
Haven't tasted it yet, its chillin' in the icebox. Of course the second ingredient if HFCS. Made by 7-Up. I should have picked up the cereal, too.
-ramon
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Post #11 - July 2nd, 2007, 5:38 pm
It happened!clogoodie wrote:What, no Duff?
http://www.lardlad.com/assets/articles/article12.html
Sometimes, a can or two shows up on ebay. I'd love to have one.
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Post #12 - July 2nd, 2007, 6:41 pmBrendanR wrote:
It happened!clogoodie wrote:What, no Duff?
http://www.lardlad.com/assets/articles/article12.html
Sometimes, a can or two shows up on ebay. I'd love to have one.
The difference here is that all the Quick-E-Mart brands they are selling are fully licensed, so there is really nothing stopping them from creating and selling Duff...except that the movie is rated PG-13 and they didn't want to introduce alcohol into the promotion.Steve Z.
“Only the pure in heart can make a good soup.”
― Ludwig van Beethoven
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Post #13 - July 28th, 2007, 9:08 pmStopped by today after the Perogi Fest for a Squishy.
3/4 coke and 1/4 cherry.
What a circus! People posing their kids and themselves with the cutouts. Everyone had a camera.
Walking thru the parking lot there were some thirtysomethings in their cars noshing on donuts with pink frosting and sprinkles.
What a day!
(check out the old man in the freezer.)
Kwik-E-Mart
6754 W 63rd St
Burbank
The Locations"Very good... but not my favorite." ~ Johnny Depp as Roux the Gypsy in Chocolat
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