OK, I must admit this is hearsay, but a very close friend/co-worker went to Coal Fire about three weeks ago. He is a chef for a food manufacturer and the other three people he was with were also chefs for manufacturers (including one CMC). I have great respect for the palates and proclivities of these four chefs.
I was excited they were going there, as this is literally blocks away from where I lived in Chicago two years ago, and I have a big mushy spot for my old neighborhood. Also, I love pizza with burned crust. I'm a huge Spacca Napoli fan (as are all of the diners involved in this story) also.
Anyway: I received a text message from him that night. He said "Coal Fire = terrible." I called him, shocked. He said that it was just very, mediocre. The crust was OK, he told me, but the toppings were awful. The prosciutto was too thick and looked like that junk in the cello packs in a grocery store deli, he said. The olives were sliced California olives that seemed out of a can. The cheese was nothing special. It just wasn't good, he said over and over again. Oh, and there were only three other people in there the entire time we ate, he exclaimed.
So I showed him this site. I showed him the beautiful pictures and the rave reviews. He said that the pictures (all of them) are absolutely NOT what he had to eat there (though he did recognize the restaurant, pointing out his server and his table in one picture--so it's not like he went to the wrong place!), he said that his pizza both looked and tasted incredibly mediocre and shouldn't even be spoken in the same paragraph as the almighty Spacca Napoli.
So what gives folks? Do you have any idea? Was this a Twilight Zone experience? Could they have had a momentary lapse? Is it possible that Coal Fire had run out of ingredients and had had to run out to the Jewel for temporary replacements? ANY IDEAS AT ALL???
[Full disclosure: I'm in Chicago next week for one night, and I'm looking for somewhere to eat. Dare I do check out the Coalfire? I'd hate to waste my one meal there? Maybe I'll just split a pizza with someone at Coalfire early and then head over to Avec for my go-to-goodtime.]