LTHForum.com. Not a Newspaper.
I regularly read food reviews in the
Chicago Tribune and
Sun-Times, and I’m proud to write restaurant reviews and longer, food-related articles for the
Chicago Reader and
TimeOut Chicago. I feel there are several ways that internet-based social networks such as LTHForum.com offer consumers something different than what’s offered in traditional, ink-on-wood-pulp vehicles.
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Breadth. Many newspapers have one major food reviewer (e.g., Frank Bruni for the
New York Times, Phil Vettel for the
Chicago Tribune, etc.). There is no way that one person, or even several dozen people, can provide the depth of coverage made possible by LTHForum’s thousands of contributors who are constantly on the look-out for worthy places to eat and talk about. An argument against online forums and in favor of traditional expert-based media reviews might be that it’s harder for the sporadic reader of internet forums to locate valid viewpoints amidst a welter of random commentary. There’s validity to that claim.
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Depth. Drawing on the insights of a vast number of food enthusiasts, LTHForum delivers consistently detailed information about dining experiences around Chicago. On food chat sites, for any given restaurant, there are a spectrum of viewpoints represented, which would be logistically impossible for a traditional print medium to provide. It may take more time to get the complete story in an online forum, but there is a more complete story to be had, and because there are no column-inch restraints, posters can write as much as they want (and then it’s up to the reader to decide to read or not).
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Updateability. A major publication may review a big restaurant once every few years; because LTHForum has people eating at hundreds of restaurants every week, we’re in a good position to spot negative trends and issue “downhill alerts” about specific restaurants that may have lost their chef or their way. When a new restaurant appears, it’s covered sometimes within hours of opening; no old media can provide that kind of instant updating. Mainstream news sources wait a few weeks before reviewing a new restaurant, to give the place time to work out service issues and other kinks; with an online forum, such deference is usually not extended.
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Interactivity. This is perhaps the critical differentiator between old media and new media. The internet enables people to transmit ideas and then, sometimes within seconds, receive written responses from people as part of a continuing conversation. In this sense, an online forum is more like ham radio than it is like traditional paper-based media, yet like the latter, it’s written down for future reference and review. New media is made for those who can read and write – people who want to give back information.
Hammond
PS. Apologies if some of this seems elementary to the folks here, but I'm formulating thoughts out loud and, of course, welcome refinements or rebuttals.
"Don't you ever underestimate the power of a female." Bootsy Collins