Now that I have had a chance to look over CHOW, save your money. The rag is heavy on the advertising with puff pieces and pseudo-articles about new or discovered products with web addresses and phone numbers to aid you in purchasing, none of that nasty turning to the pantry shopper at the back.
Alan Richman has a new book out, you know this from reading the leader to his puff-interview. Normally you would have to read the whole article to catch the little blurb at the end....but this way if you are sick of listening to him, you know right up front that he has a new book out. He complains that the worst thing about food writing is that nobody writes pieces longer 500 words....hello, editor are you there. Perhaps he didn't realize the interview would be printed in CHOW.
Q: How did Editor-in-Chief, Jane Goldman, blow through $100 million following the internet boom with her prior publishing endeavor?
A: By selling sizzle instead of steak.
Nice to see some things don't change.
Unchain your lunch money!