I all fairness, the awards he won were not for the food he serves at the restaurant.
"In all fairness," that's not entirely true. Have you eaten there yet?
If you had phrased this "the most recent award he won at the Memphis in May World Championship Barbecue Booking Contest for 3rd place in the Pork Shoulder Competition was cooked using a different method than the pork he offers at Honky Tonk BBQ restaurant in Pilsen," the statement would
still not be totally accurate. While the smoker itself is different (as was cooking outside, instead of in an enclosed kitchen), the pork source, cut, rub, and wood mixture is identical, guaranteeing his customers at the restaurant as similar an experience as possible to his competition entries, not that he's required to do that, nor that it's the most important aspect of the restaurant.
Other items he entered in this and last-year's competitions, and won awards for, including the vinegar-based barbecue sauce which Evil Ronnie enjoyed upthread, are
exactly what is being served in his restaurant.
But my casual mention of "growing business and awards" wasn't even specifically tied to Memphis in May. Willie has the recognition of many in the local community and media, and if you visit the restaurant, you can see some of the positive notices and accolades they have been gathering. This is not so different from many restaurants around the city, but since your contention was largely a semantic one, I feel a need to clarify the intent of my original comment.
Barbecue is a fickle business and art. Even in controlled equipment conditions, natural variations in everything from the meat to wood to humidity to local barometric pressure can affect the final product, even before pitmaster skill is taken into consideration. I've had some truly terrible pieces of meat over the years at two sacrosanct BBQ GNRs, but have always tried them again, and have been rewarded with good eats. Repeat visits to Honky Tonk have yielded similar results. While Willie's not running the business solely as a platform for nationwide competition, he tries hard to offer both a consistent and similarly enthusiastic experience for all of his eaters, and I don't think it's unreasonable to make a trip down there on the basis of a group of dedicated BBQ reviewers liking his product in another state. That said, I'm also not making my recommendation exclusively on that fact, but on myriad personal experiences, and on other accolades. Take this with as much salt as you need; I'll use the rest for my next dry rub.