Cinnamon Toasted Lucky Cheerios Flakes

I'm sure everyone has heard by now of a new fast food chain coming to Chicago. If not, here it is (www.cereality.com). I'm extremely excited about this, although I'd be damned to spend more than $4.00 for a bowl of cereal when I could keep a box in my office for less. I'm just wondering has anyone heard of when and where the first location is opening?

McClane,

Never heard of this place, but I think the name is great. The concept...gosh, I don't know. I hardly ever eat cereal, but even if I did, the idea of "going out" to eat a bowl of cereal is strange. And do people really like to combine cereals? Maybe, but I must admit, I don't see why, and I can see some definite problems with mixing, say, corn flakes and Cocoa Puffs (one get's soggy a lot faster than the other). Overall, my gut tells me this is a cute idea that's doomed. Still, it's a great name.

What next. A place that sells nothing but toast?

Hammond

Driving by Quiznos today my girlfriend commented on a sign that offered delivery, "if you ever become a serial killer, but want to kill the right people, you should start delivering for Quiznos. Anybody that gets Quiznos delivered probably doesn't deserve to live anyway."

Now there is Cereality. A serial cereal killer? I know, too easy.

Or is this a gag site? Please, please let it be a joke.

This concept really represents a nail in the coffin of the low-carb diet.

GAF wrote:This concept really represents a nail in the coffin of the low-carb diet.

But perhaps they'll offer Atkins-friendly "cereals"... flakes of sweetener-coated beef jerky... pemican... cheese product... bonita flakes with cinnamon... botarga shavings with dried apples... all served in milk (2%, 1%, skim and chocalate milk all available on request).

Che rico!

A

Antonius wrote:But perhaps they'll offer Atkins-friendly "cereals"... flakes of sweetener-coated beef jerky... pemican... cheese product... bonita flakes with cinnamon... botarga shavings with dried apples... all served in milk (2%, 1%, skim and chocalate milk all available on request).

Only if it's low carb milk.

-ed

I knew I read about this place somewhere: there was a short article (a sidebar, really) in the Nov. 8, 2004, edition of Time Magazine (the one with a couple of Red Sox players on the cover). If you don't have a subscription to the magazine (and don't want to subscribe to the archive), I wouldn't worry too much, as the article is only 112 words long. Here's the free sample from a link I found:
[quote]Serious Cereal

By JEREMY CAPLAN


Nov. 8, 2004
Subscribe below to instantly access this article - and over 30,000 articles in the TIME Archive. Your unlimited access will remain free during your paid subscription to TIME magazine.
Modeled on Seinfeld's kitchen, stores in a new chain of cereal-only cafes sport cabinets stuffed with 33 types of cereal and 34 toppings, from dried blueberries to Pop Rocks. Cereality customers pay $4 a bowl, then choose and pour their milk: soy, flavored, skim or whole. At the Tempe, Ariz., flagship, " Cereologists" --pajama-clad servers - serve up plain old corn flakes as well as fancier combos. Among their popular concoctions: Devil Made Me Do It, combining Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a 1,500-sq.-ft. Philadelphia outpost is set to...

Ah, it looks like I've found the full article (a whole sentence or two longer) on the Press Relations page at the official web site. The zinger backed up by stats to end the article compares eating cereal to sex. Read that line here. I also finally found the Stores page under "The Experience" in the left-hand set of links. All it states under Illinois is that Cereality is "Coming soon to Chicago."

My parents have been known to mix cereals, by the way, but they didn't grow up in America. It supposedly adds variety to a boring bowl of one brand or flavor. Perhaps the bowl is greater than the sum of its parts.

--Dan

McClane wrote:I'm sure everyone has heard by now of a new fast food chain coming to Chicago. If not, here it is (www.cereality.com). I'm extremely excited about this, although I'd be damned to spend more than $4.00 for a bowl of cereal when I could keep a box in my office for less. I'm just wondering has anyone heard of when and where the first location is opening?

That was my initial reaction when I heard about it to. But then I think about a little and wonder about comparing the price of an order fries to a 5lb. bag of potatos.

Of course, I bet even I'm capable of making a damn fine bowl of cereal.

I saw this on TV. I just cant understand people going to a restaurant, ordering CEREAL and paying 4 bucks a bowl. Beyond this simple mind.

Hi,

I post on this on a Philadelphia thread on Thursday. As Dan noted, they promise a Chicago location soon. Since their first two locations are situated near a college campus, one must wonder where they intend to land in Chicago. Northwestern? DePaul? U of Chicago? U of I? or the land of postgrad in the Lincoln Park trixie area.

My family puts sugar on all cereal. No matter if it is Rice Crispies or Captain Crunch. I prefer my corn flakes and rice crispies without sugar. I do eat it fast because I love the crunch texture. I never like Coco Crispies, though I would dust my rice crispies with Nestle's Quik.

I wonder if they will serve almost extinct cereals like Quisp. BTW - I am getting spoiled going to Woodmans. When I march around Jewel and Dominicks, I cannot find nearly the breadth of variety I can easily obtain at Woodman's. Such vast amount of shelf space they don't pick and choose which item will sell better, they seem to put it all out there.

Incidentally, there was a write-up on Cereality in the Tribune on Saturday, and it was kind of intriguing, but I'm still very dubious.

Sounds like the standard order is around $2.95.

They are locating around universities, and The Wife suggested that this place might offer an alternative low-threat dating situation, as in "You doing anything Tuesday morning. Would you like to go to Cereality with me?" Going on a breakfast date? Maybe.

The servers are in pajamas, the cereal is stored behind glass kitchen cabinet doors, which sounds like a cute gimmick, but...dubiety regins, at least in my brain.

Hammond

Considering how much I'm willing to pay for a latte, I'm sure there's a market for it...

Cereality @ Chicagoist.

When I was going up, my mom would mix Frosties and Corn Flakes together only because Frosties (or Frosted Flakes in the US) were too sweet.

Cathy: Ah hah! Now we have something in "difference"! I love Coco Krispies, and I love them soggy.. =) Now we can "fight" over chicken wing tips, and fish fins, but not cereal... =)

CMC wrote:Now there is Cereality. A serial cereal killer? I know, too easy.

The photo is of a coworker's dad, and with a little titling in an appropriate typeface, well, a picture is worth a thousand words. I wonder if they are looking for a spokesperson...

Just glad I could share it once again in a new context.