I worked for Bennison's many many years ago. They hired me as a cook when they opened a small cafe at their Wilmette location. (Now defunct, I believe.) At the time they really didn't seem to take bread all that seriously. Lots of light rye and white sandwich loaves. The long french loaves were cottony props.
It was all about coffee cakes, special order birthday cakes, big iced cookies, and some German specialties that they actually did very well. If I remember correctly, Jory (the son), actually built their baumkuchen spit, or had it fabricated for them. It was sort of like the Wright's first plane, but it worked and I had never had anything quite like that wonderful stuff. They also did a dense, moist, German sour cream coffee cake (suddenly I've blanked on the name, but I believe Sel Marie does a version) that was to die for.
In the years since I worked there, Jory clearly got religion about bread and it's been a steady upward quality trend.
But even back in the day, I always really liked their cake donuts, both plain and coconut. Never had one I liked as much until I moved into Dinkel's neighborhood. Loved the pecan loaf---generous with the nuts, judicious with the icing/glaze, yummy sliced and toasted a bit with tea or coffee.
And, counter-intuitive though it was, even back then they made a very decent croissant. They didn't age well and you needed to get them very close to hot out of the oven. But if you did, they were flaky and buttery and great.
As I recall, Lutz's was Bennison's nemesis. They felt they were posturing frauds unworthy of their high falutin' reputation.
About the launch and subsequent adventures had working in the Wilmette cafe, I have stories to rival Bourdain and Ramsay, though all on a quirky small town scale. The cast would include Wilfred Brimley, Scatman Cruthers, Kathy Bates, Jack Warden, Cantinflas, and the like.
I love that they've committed to branching out rather than retrenching and sticking with what was most comfortable. Seems to have paid off.
"Strange how potent cheap music is."