AP reports the unsurprising news that
as food prices rise, many consumers are switching to less expensive store brands.
It would be useful to compile a list of store-brand and generic foods that we have tried and liked as well or better than name brands, as well as any that are distinctly inferior.
I've reported elsewhere that I like Meijer's potato chips, especially the black pepper flavor, and Safeway tonic water. I've also been pretty happy with Safeway's O Organics line of Italian sodas, but they're not really any cheaper than name brands, unless they go on sale. Cost Plus World Market and Target (Archer Farms) also have store-brand Italian sodas that are very good.
I've liked most Archer Farms products, actually, but I don't know that they're significantly cheaper than name brands of the same things.
Others have reported on Costco's Kirkland line, especially the
olive oil.
Of course, I do most of my shopping at smaller stores, which don't exactly have house brands in the same sense. But I love most of the soups, salads and sausages made in-house at
Shop & Save and the Greek yogurt from
Produce World. I'm also addicted to the Russian-style chopped-mushroom salad sold at Harvest Fresh (100 E. Rand Road,
Arlington Heights, 847/368-0138).