Favorite food advertising of 2008?

I don't really watch TV, but I read a lot of advertising blogs. It's obviously the time of year for "best of" lists, and I was just looking at Advertising Age/Creativity's favorite video ads. I think I've found my favorite food advertising of 2008, a video for the Natural Confectionery Company created by Fallon in London. I love talking gummy candies from the UK! Close runner up: the Hiltl Vegetarian Restaurant football players, created by Ruf Lanz Werbeagentur of Zurich. Just silly.

Anyone else have favorite TV/web/print food advertising from this year?