This enterprise consists of Internet driven PR firm running amuck with a side business of a taco truck operation. It should make every Korean American cringe, and every actual Mexican taco vendor in LA cry.
I crawled the streets of E. LA recently in search of
al pastor off a spit, but mark my word, it'll be the day after I die before Kogi touches my lips.
Last time Kogi crossed my path was at Bing's (a local bar) parking lot, in, of all places, Abbot Kinney, Venice. That particular nite, a NYT photog was out in full force, hovering, hopping, twisting about, in and out, and around the truck. We wavered in our fickleness for 15 minutes, and finally decided not to sample the fare due to growing incredulity. The operator for the nite offered free tacos (the DSLR in my hand tends to annoy and attract free grub??), but I scoffed and countered with the fact there's bulgogi and tortillas in my own fridge.
And that, really, is the crux of my issue with this venture. I've been told it doesn't taste like a good KBBQ joint. It doesn't taste Korean. It doesn't taste Mexican. There's no salsa condiment bar like a good taco stand. There's no kimchi.
"What it is good for"
"absolutely nothing"