I kept my mouth shut for a while.
A few months ago on CH, I posted a three page analysis of the busines models of the various markets in this area.
Then I said that there were two places that did not fit a mold - TJ's and Aldi's. At the time, I did not know that they had common ownership. There are MANY similarities between the stores other than the products they sell and their target market.
These include:
1) They both operate on the lowest overhead model - lower than even WalMart, IMO. Heck, look at the trucks they deliver the goods in.
2) They sell mostly prvate label goods. That means that they do NOT share in the marketing costs of the manufacturers (8-10% in some cases).
3) They have a very small staff. Aldi's have 2 managers and 3-4 cashiers and that is all.
4) They operate with very limited SKUs.
5) They turn their inventories every 2-4 days. Aldi's turns their inventory faster than TJs. I would bet you that they one of the highest sales per square footage.
6) They tend to have one of the higher stock-outs in the industry. Both stores never have everything in stock.
Personally, I like Aldi's a lot as their prices are 40-50% cheaper than Hewel and Dominick's and the quality is generally similar.