I don't have the resource at hand but I recall reading that New Amsterdam is a genever-style gin rather than a London-Dry style gin. The difference being genever - a gin with origins in the Netherlands - is flavored with different botanicals than London Dry, e.g. there is no juniper botanical. So, while still technically a gin, it is of a different style than most of us are likely accustomed to using.
Anyway - I bought a bottle of this to try because it was on sale at my local purveryor. I, too, was surprised at its citrus-y flavor profile, but found it to be a tasty alternative to London Dry gin. It made for a really good Salty Dog, for instance. However - it also made a
really lousy martini.
Besides the Salty Dog, one cocktail I tried with New Amsterdam that was really good is called The Gramercy:
2 oz New Amsterdam
3/4 oz grenadine
2 oz cranberry juice
2 oz pineapple juice
lime wedge garnish
I liked this on the rocks, but it would probably be tasty shaken and served up. And I think I got this from the New Amsterdam website, too.
Cheers,
Davooda
Life is a garden, Dude - DIG IT!
-- anonymous Colorado snowboarder whizzing past me March 2010