Cookbook Publishing 101 @ Chopping Block on May 23, 2010

Lisa Ekus-Saffer and Virginia Willis to Offer COOKBOOK PUBLISHING 101 Course in Chicago, IL at The Chopping Block

CHICAGO, IL – May 23, 2010 - Join experienced literary agent Lisa Ekus-Saffer and cookbook author Virginia Willis for their COOKBOOK PUBLISHING 101 course to be held at The Chopping Block’s Merchandise Mart location on Sunday, May 23, 2010 from 9:00 AM – 1:00 PM. In COOKBOOK PUBLISHING 101, Lisa Ekus-Saffer, literary agent since the year 2000 with over 200 successful book deals and cookbook publicist for award-winning titles including The Splendid Table, The Cake Bible, The Union Square Café Cookbook, and The Country Cooking of France, and Virginia Willis, chef, food writer, and author of the critically acclaimed Bon Appetit, Y'all, Recipes and Stories of Three Generations of Southern Cooking, help aspiring authors navigate through the exciting, yet challenging world of publishing. Offered in a classroom setting, COOKBOOK PUBLISHING 101 seeks to educate and inspire those who dream of writing a cookbook and examines the publishing process from all angles and perspectives. Mark your calendars and tell your colleagues and clients in the culinary industry to attend this not-to-be-missed day of personal and professional enrichment with Lisa and Virginia.

Topics to be covered during this program at The Chopping Block include:
Helpful resources for locating and working with a literary agent
Pros and Cons of Working with an literary agent
What exactly is a proposal and how do I create one
Building marketing, platform, and brand
Recipe research, writing, and testing
Proposals and cover letters
Crafting your Unique Selling Point
Nuts and bolts — practical finances and what to expect
Agent as advocate during the publishing process
Getting to know the players in the culinary publishing world
Organizations to network through and join

For a more detailed course description, please visit http://www.lisaekus.com/honingyouredge-cookbook.asp. We hope you will join us at The Chopping Block on May 23, 2010 for COOKBOOK PUBLISHING 101. This course is limited to 25 participants so register by April 23, 2010 and receive a discount on tuition!

To register, please visit the event page at The Chopping Block, or visit www.thechoppingblock.net.

Please contact Daniele Mathras at 413.247.9325 or Daniele@LisaEkus.com with any questions.
Course details: COOKBOOK PUBLISHING 101, offered at the Saffron room at The Chopping Block (The Merchandise Mart Plaza, Suite 107, Chicago IL, 60654), limited to 25 participants.
Tuition: regular tuition is $299, but register by April 23, 2010 and receive a $50 discount ($249 early bird tuition), payable through The Chopping Block’s website.

Hi,

Lisa Ekus-Saffer is a literary agent specializing in cookbooks. She also offers cookbook promotional services and media training. She is the top of her field.

One of her media training clients is Emeril Lagasse. If I were to go that route, I'd be on her doorstep fast for her services.

Regards,