I'm a fan. Was very happy to see Argo's roasted mate, which I started drinking daily several months ago. Alas, they are discontinuing it as a ready brew for lack of interest. Apparently, at the Loop store I frequent, I was the only person who ever ordered it. They will make it to order now. It's an acquired taste, though the dark roasting at Argo does much to address the grassy profile. (I acquired the taste drinking the Cuban pop Materva.) Also has a good kick without much of the downside of caffeine. While there's something cooly ritualistic about the bombilla, it adds nothing to the drink for me. Hot liquid through a straw is a bad idea, generally.